Why are groceries so expensive?

Aug 18 JDN 2460541

There has been unusually high inflation the past few years, mostly attributable to the COVID pandemic and its aftermath. But groceries in particular seem to have gotten especially more expensive. We’ve all felt it: Eggs, milk, and toilet paper especially soared to extreme prices and then, even when they came back down, never came down all the way.

Why would this be?

Did it involve supply chain disruptions? Sure. Was it related to the war in Ukraine? Probably.

But it clearly wasn’t just those things—because, as the FTC recently found, grocery stores have been colluding and price-gouging. Large grocery chains like Walmart and Kroger have a lot of market power, and they used that power to raise prices considerably faster than was necessary to keep up with their increased costs; as a result, they made record profits. Their costs did genuinely increase, but they increased their prices even more, and ended up being better off.

The big chains were also better able to protect their own supply chains than smaller companies, and so the effects of the pandemic further entrenched the market power of a handful of corporations. Some of them also imposed strict delivery requirements on their suppliers, pressuring them to prioritize the big companies over the small ones.

This kind of thing is what happens when we let oligopolies take control. When only a few companies control the market, prices go up, quality goes down, and inequality gets worse.

For far too long, institutions like the FTC have failed to challenge the ever tighter concentration of our markets in the hands of a small number of huge corporations.

And it’s not just grocery stores.

Our media is dominated by five corporations: Disney, WarnerMedia, NBCUniversal, Sony, and Paramount.

Our cell phone service is 99% controlled by three corporations: T-Mobile, Verizon, and AT&T.

Our music industry is dominated by three corporations: Sony, Universal, and Warner.

Two-thirds of US airline traffic are in four airlines: American, Delta, Southwest, and United.

Nearly 40% of US commercial banking assets are controlled by just three banks: JPMorgan Chase, Bank of America, and Citigroup.

Do I even need to mention the incredible market share Google has in search—over 90%—or Facebook has in social media—over 50%?

And most of these lists used to be longer. Disney recently acquired 21st Century Fox. Viacom recently merged with CBS and then became Paramount. Universal recently acquired EMI. Our markets aren’t simply alarmingly concentrated; they have also been getting more concentrated over time.

Institutions like the FTC are supposed to be protecting us from oligopolies, by ensuring that corporations can’t merge and acquire each other once they reach a certain market share. But decades of underfunding and laissez-faire ideology have weakened these institutions. So many mergers that obviously shouldn’t have been allowed were allowed, because no regulatory agency had the will and the strength to stop them.

The good news is that this is finally beginning to change: The FTC has recently (finally!) sued Google for maintaining a monopoly on Internet search. And among grocery stores in particular, the FTC is challenging Kroger’s acquisition of Albertson’s—though it remains unclear whether that challenge will succeed.

Hopefully this is a sign that the FTC has found its teeth again, and will continue to prosecute anti-trust cases against oligopolies. A lot of that may depend on who ends up in the White House this November.

Advertising: Someone is being irrational

JDN 2457285 EDT 12:52

I’m working on moving toward a slightly different approach to posting; instead of one long 3000-word post once a week, I’m going to try to do two more bite-sized posts of about 1500 words or less spread throughout the week. I’m actually hoping to work toward setting up a Patreon and making blogging into a source of income.

Today’s bite-sized post is about advertising, and a rather simple, basic argument that shows that irrational economic behavior is widespread.

First, there are advertisements that don’t make sense. They don’t tell you anything about the product, they are often completely absurd, and while sometimes entertaining they are rarely so entertaining that people would pay to see them in theaters or buy them on DVD—which means that any entertainment value they had is outweighed by the opportunity cost of seeing them instead of the actual TV show, movie, or whatever else it was you wanted to see.

If you doubt that there are advertisements that don’t make sense, I have one example in particular for you which I think will settle this matter:

https://www.youtube.com/watch?v=tKK37G-ZWvk

If you didn’t actually watch it, you must. It is too absurd to be explained.

And of course there are many other examples, from Coca-Cola’s weird associations with polar bears to the series of GEICO TV spots about Neanderthals that they thought were so entertaining as to deserve a TV show (the world proved them wrong), to M&M commercials that present a terrifying world in which humans regularly consume the chocolatey flesh of other sapient citizens (and I thought beef was bad!).

Or here’s another good one:

https://www.youtube.com/watch?v=kR7v1RJc9Lg

In the above commercial, Walmart attempts to advertise themselves by showing a heartwarming story of a child who works hard to make money by doing odd jobs, including using the model of door-to-door individual sales that Walmart exists to make obsolete. The only contribution Walmart makes to the story is apparently “we have affordable bicycles for children”. Coca-Cola is also thrown in for some reason.

Certain products seem to attract nonsensical advertising more than others, with car insurance being the prime culprit of totally nonsensical and irrelevant commercials, perhaps because of GEICO in particular who do not actually seem to be any good at providing car insurance but instead spend all of their resources making commercials.

Commercials for cars themselves are an interesting case, as certain ads actually appeal in at least a general way to the quality of the vehicle itself:

https://www.youtube.com/watch?v=-1I0xwHUwe4

Then there are those that vaguely allude to qualities of their vehicles, but mostly immerse us in optimistic cyberpunk:

https://www.youtube.com/watch?v=_6bg6t7UP8M

Others, however, make no attempt to say anything about the vehicle, instead spinning us exciting tales of giant hamsters who use the car and the power of dance to somehow form a truce between warring robot factions in a dystopian future (if you haven’t seen this commercial, none of that is a joke; see for yourself below):

https://www.youtube.com/watch?v=BNYzrmdzktk

So, I hope that I have satisfied you that there are in fact advertisements which don’t make sense, which could not possibly give anyone a rational reason to purchase the product contained within.

Therefore, at least one of the following statements must be true:

1. Consumers behave irrationally by buying products for irrational reasons
2. Corporations behave irrationally by buying advertisements that don’t work

Both could be true (in fact I think both are true), but at least one must be, on pain of contradiction, as long as you accept that there are advertisements which don’t provide rational reasons to buy products. There’s no wiggling out of this one, neoclassicists.

Advertising forms a large part of our economy—Americans spend $171 billion per year on ads, more than the federal government spends on education, and also more than the nominal GDP of Hungary or Vietnam. This figure is growing thanks to the Internet and its proliferation of “free” ad-supported content. Insofar as advertising is irrational, this money is being thrown down the drain.

The waste from spending on ads that don’t work is limited; you can’t waste more than you actually spent. But the waste from buying things you don’t actually need is not limited in the same way; an ad that cost $1 million to air (cheaper than a typical Super Bowl ad) could lead to $10 million in worthless purchases.

I wouldn’t say that all advertising is irrational; some ads do actually provide enough meaningful information about a product that they could reasonably motivate you to buy it (or at least look into buying it), and it is in both your best interest and the company’s best interest for you to have such information.

But I think it’s not unreasonable to estimate that about half of our advertising spending is irrational, either by making people buy things for bad reasons or by making corporations waste time and money on buying ads that don’t work. This amounts to some $85 billion per year, or enough to pay every undergraduate tuition at every public university in the United States.

This state of affairs is not inevitable.

Most meaningless ads could be undermined by regulation; instead of the current “blacklist” model where an ad is legal as long as it doesn’t explicitly state anything that is verifiably false, we could move to a “whitelist” model where an ad is illegal if it states anything that isn’t verifiably true. Red Bull cannot give you wings, Maxwell House isn’t good to the last drop, and Volkswagen needs to be more specific than “round for a reason”. We may never be able to completely eliminate irrelevant emotionally-salient allusions (pictures of families, children, puppies, etc.), but as long as the actual content of the words is regulated it would be much harder to deluge people with advertisements that provide no actual information.

We have a choice, as a civilization: Do we want to continue to let meaningless ads invade our brains and waste the resources of our society?