Walmart

A tale of two corporations

PNRJ core principles, critique of neoclassical economics, ethics, inequality , , , , , , , , , , , , , , , , , , ,

May 10 JDN 246171

Consider two corporations.

Corporation A has net income equal to 2.9% of its total revenue, and pretax income equal to 4.1% of its total revenue. The cost of its goods sold accounts for 77% of its revenue, with most of the remainder going to wages.

This seems reasonable, right? It doesn’t seem like this corporation is being especially exploitative.

Corporation B has 2.1 million employees, and made net income of $21.8 billion, meaning that it could afford to pay every single employee an additional $10,000 and still be profitable. The median employee at this corporation makes approximately $16 per hour, meaning that this would an income increase of over 30%—an absolutely huge jump in income that would make a big difference in millions of lives. Yet instead they have chosen to buy back $30 billion in shares to raise their stock price even higher.

Corporation B seems like they are obviously exploiting their workers and favoring their shareholders, and directly contributing to the extreme inequality in our society.

But I have a bit of a surprise for you.

They are the same corporation. All of these facts are true of Walmart: Here is their income statement, here is their announced stock buyback, and here are estimates of their number of employees and median pay.

Walmart is not a particularly exceptional case. Similar stories hold for most major corporations: the profit margin doesn’t sound that high as a proportion of revenue, but it still amounts to an enormous sum of money that is being hoarded by shareholders instead of paid to workers.

Amazon’s net income of $90 billion on $742 billion in revenue gives it a profit margin of 12%, but would be enough to give all 1.6 million employees an additional $56,000—in many cases doubling their incomes.

United Health Group made $12 billion in profit on $447 billion in revenue, which is only 2.7%; and yet with 400,000 employees, they could still afford to give each one an extra $30,000. How many nurses would be very happy to see another $30,000?

Exxon Mobil’s $28 billion profit was made on $324 billion in revenue, a reasonable-sounding margin of 8.6%. Yet with only 58,000 employees, that’s $480,000 each.

McDonald’s made $8.5 billion on $26 billion in revenue, a margin of 33% (which is actually pretty high). Yet more than 1.8 million people work at McDonald’s including all its franchises, so it could really only afford to give each one an extra $4,700—which sounds small compared to these other figures, but for a minimum-wage employee ($7.25 per hour is about $14,500 per year), that’s still an extra 32%.

This is something I think we have failed to reckon with as a society.

Once a corporation becomes sufficiently large, it doesn’t need to have a big-sounding profit margin to nonetheless control staggering amounts of wealth and funnel it away from employees into the hands of shareholders. Especially with regard to Walmart and United Health Group, those margins honestly sound small as a proportion of revenue—and yet, they still amount to incredibly vast sums of wealth that are being hoarded away from thousands or millions of workers that desperately need help.

I don’t know exactly what to do about this. More progressive taxes, especially on capital income, might help, and would certainly raise much-needed revenue; but they don’t seem like enough on their own. I think we may need something more radical, like requiring employee ownership of a certain proportion of shares—essentially turning corporations into co-ops.

Another option would be simply not allowing corporations to ever get this big, and splitting them up if they already are. Perhaps being CEO of a corporation with billions of dollars in revenue really is just too much power for one person to have. But I am genuinely concerned that this could reduce economic efficiency and thereby lower the standard of living of everyone.

Some corporations actually seem to behave more fairly.

Car companies, for instance, don’t seem to hoard huge amounts.

Ford actually lost money last year, losing $6 billion on $189 billion in revenue (3.1%). With 168,000 employees, that’s $35,000 each—essentially they gave each employee a free car. And Ford employees do fine: Median annual compensation is $126,000.

General Motors made $2.4 billion in profit on $184 billion in revenue, a margin of only 1.3%. With 150,000 employees, it could give each one an extra $16,000. Given that most of its employees are well-paid (median employee salary is $99,000), I actually don’t begrudge them this. Accounting for the risk of bad years like Ford had, I think GM is being reasonable by not simply plowing that $2.4 billion back into their own employees.

Even Tesla isn’t really an exception to this pattern. Tesla made $3.8 billion on $98 billion in revenue, which is 3.9%. With 135,000 employees, this is $28,000 each—more than GM, but still not completely crazy. Median employee pay at Tesla is over $160,000, so these workers are doing well. What’s weird about Tesla, however, is that its revenue is half that of Ford or GM, yet its market capitalization is a staggering $1.5 trillionwhile Ford’s is only $46 billion and GM’s is only $71 billion. A P/E ratio of 20 is considered reasonable. Tesla’s is 365.)

But there are some corporations that don’t even sound reasonable.

Tech companies in particular tend to have very high profit margins.

Consider Apple; its net income of $122 billion on $451 billion in revenue gives it a net profit margin of 27%. It could give all 550,000 of the employees of not only Apple itself but also all its foreign suppliers a raise of $221,000. Some of these employees are sweatshop workers in China—they would be set for life on a sum like that.

Alphabet’s profit margins are even higher than that; its net income of $160 billion was on $422 billion in revenue, for a net profit margin of 37%. With 190,000 employees, that would be $840,000 each.

Yet Microsoft’s margins are even higher; its $125 billion net income was on only $318 billion in revenue, giving it a net profit margin of 39%. It has 228,000 employees, so it could give every single one an additional $540,000.

SpaceX isn’t publicly-traded, so they don’t have to disclose everything; but it is estimated that they made about $8 billion in profit on $16 billion in revenue—a staggering margin of 50%—and with only about 12,000 employees, it could give every single one an extra $660,000. In fact, Elon Musk himself owns enough stock that he could personally give every single SpaceX employee some $60 million in shares and still be a billionaire. That’s a life-changing sum for anyone who works for a living—neurosurgeons would be awed, and even NBA players would consider that a successful career unto itself. But Elon must see number go up!

This is why I’m still somewhat sympathetic to Marxism, despite not being a Marxist.

There really is something terrible going on here, with capital owners making absolutely obscene sums of money and using it to wield enormous power over our society, leaving their own workers to struggle even though they could easily give those employees enough additional pay to significantly change their lives—and if they all did so, even the capital owners wouldn’t be meaningfully worse off, because they already have more wealth than any human being could possibly need and the overall boost to the economy might even compensate them in the long run.

And turning corporations into co-ops (which is, arguably, seizing the means of production) could actually make a very big difference here, and both theory and empirical data suggests that it would greatly reduce inequality without greatly reducing economic efficiency.

But the labor theory of value is still garbage.

Why are groceries so expensive?

PNRJ current events, macroeconomics, politics, public policy , , , , , , , , , , , , , , ,

Aug 18 JDN 2460541

There has been unusually high inflation the past few years, mostly attributable to the COVID pandemic and its aftermath. But groceries in particular seem to have gotten especially more expensive. We’ve all felt it: Eggs, milk, and toilet paper especially soared to extreme prices and then, even when they came back down, never came down all the way.

Why would this be?

Did it involve supply chain disruptions? Sure. Was it related to the war in Ukraine? Probably.

But it clearly wasn’t just those things—because, as the FTC recently found, grocery stores have been colluding and price-gouging. Large grocery chains like Walmart and Kroger have a lot of market power, and they used that power to raise prices considerably faster than was necessary to keep up with their increased costs; as a result, they made record profits. Their costs did genuinely increase, but they increased their prices even more, and ended up being better off.

The big chains were also better able to protect their own supply chains than smaller companies, and so the effects of the pandemic further entrenched the market power of a handful of corporations. Some of them also imposed strict delivery requirements on their suppliers, pressuring them to prioritize the big companies over the small ones.

This kind of thing is what happens when we let oligopolies take control. When only a few companies control the market, prices go up, quality goes down, and inequality gets worse.

For far too long, institutions like the FTC have failed to challenge the ever tighter concentration of our markets in the hands of a small number of huge corporations.

And it’s not just grocery stores.

Our media is dominated by five corporations: Disney, WarnerMedia, NBCUniversal, Sony, and Paramount.

Our cell phone service is 99% controlled by three corporations: T-Mobile, Verizon, and AT&T.

Our music industry is dominated by three corporations: Sony, Universal, and Warner.

Two-thirds of US airline traffic are in four airlines: American, Delta, Southwest, and United.

Nearly 40% of US commercial banking assets are controlled by just three banks: JPMorgan Chase, Bank of America, and Citigroup.

Do I even need to mention the incredible market share Google has in search—over 90%—or Facebook has in social media—over 50%?

And most of these lists used to be longer. Disney recently acquired 21st Century Fox. Viacom recently merged with CBS and then became Paramount. Universal recently acquired EMI. Our markets aren’t simply alarmingly concentrated; they have also been getting more concentrated over time.

Institutions like the FTC are supposed to be protecting us from oligopolies, by ensuring that corporations can’t merge and acquire each other once they reach a certain market share. But decades of underfunding and laissez-faire ideology have weakened these institutions. So many mergers that obviously shouldn’t have been allowed were allowed, because no regulatory agency had the will and the strength to stop them.

The good news is that this is finally beginning to change: The FTC has recently (finally!) sued Google for maintaining a monopoly on Internet search. And among grocery stores in particular, the FTC is challenging Kroger’s acquisition of Albertson’s—though it remains unclear whether that challenge will succeed.

Hopefully this is a sign that the FTC has found its teeth again, and will continue to prosecute anti-trust cases against oligopolies. A lot of that may depend on who ends up in the White House this November.

Advertising: Someone is being irrational

PNRJ critique of neoclassical economics, public policy , , , , , , , , , , , , , , ,

JDN 2457285 EDT 12:52

I’m working on moving toward a slightly different approach to posting; instead of one long 3000-word post once a week, I’m going to try to do two more bite-sized posts of about 1500 words or less spread throughout the week. I’m actually hoping to work toward setting up a Patreon and making blogging into a source of income.

Today’s bite-sized post is about advertising, and a rather simple, basic argument that shows that irrational economic behavior is widespread.

First, there are advertisements that don’t make sense. They don’t tell you anything about the product, they are often completely absurd, and while sometimes entertaining they are rarely so entertaining that people would pay to see them in theaters or buy them on DVD—which means that any entertainment value they had is outweighed by the opportunity cost of seeing them instead of the actual TV show, movie, or whatever else it was you wanted to see.

If you doubt that there are advertisements that don’t make sense, I have one example in particular for you which I think will settle this matter:

If you didn’t actually watch it, you must. It is too absurd to be explained.

And of course there are many other examples, from Coca-Cola’s weird associations with polar bears to the series of GEICO TV spots about Neanderthals that they thought were so entertaining as to deserve a TV show (the world proved them wrong), to M&M commercials that present a terrifying world in which humans regularly consume the chocolatey flesh of other sapient citizens (and I thought beef was bad!).

Or here’s another good one:

In the above commercial, Walmart attempts to advertise themselves by showing a heartwarming story of a child who works hard to make money by doing odd jobs, including using the model of door-to-door individual sales that Walmart exists to make obsolete. The only contribution Walmart makes to the story is apparently “we have affordable bicycles for children”. Coca-Cola is also thrown in for some reason.

Certain products seem to attract nonsensical advertising more than others, with car insurance being the prime culprit of totally nonsensical and irrelevant commercials, perhaps because of GEICO in particular who do not actually seem to be any good at providing car insurance but instead spend all of their resources making commercials.

Commercials for cars themselves are an interesting case, as certain ads actually appeal in at least a general way to the quality of the vehicle itself:

Then there are those that vaguely allude to qualities of their vehicles, but mostly immerse us in optimistic cyberpunk:

Others, however, make no attempt to say anything about the vehicle, instead spinning us exciting tales of giant hamsters who use the car and the power of dance to somehow form a truce between warring robot factions in a dystopian future (if you haven’t seen this commercial, none of that is a joke; see for yourself below):

So, I hope that I have satisfied you that there are in fact advertisements which don’t make sense, which could not possibly give anyone a rational reason to purchase the product contained within.

Therefore, at least one of the following statements must be true:

1. Consumers behave irrationally by buying products for irrational reasons
2. Corporations behave irrationally by buying advertisements that don’t work

Both could be true (in fact I think both are true), but at least one must be, on pain of contradiction, as long as you accept that there are advertisements which don’t provide rational reasons to buy products. There’s no wiggling out of this one, neoclassicists.

Advertising forms a large part of our economy—Americans spend $171 billion per year on ads, more than the federal government spends on education, and also more than the nominal GDP of Hungary or Vietnam. This figure is growing thanks to the Internet and its proliferation of “free” ad-supported content. Insofar as advertising is irrational, this money is being thrown down the drain.

The waste from spending on ads that don’t work is limited; you can’t waste more than you actually spent. But the waste from buying things you don’t actually need is not limited in the same way; an ad that cost $1 million to air (cheaper than a typical Super Bowl ad) could lead to $10 million in worthless purchases.

I wouldn’t say that all advertising is irrational; some ads do actually provide enough meaningful information about a product that they could reasonably motivate you to buy it (or at least look into buying it), and it is in both your best interest and the company’s best interest for you to have such information.

But I think it’s not unreasonable to estimate that about half of our advertising spending is irrational, either by making people buy things for bad reasons or by making corporations waste time and money on buying ads that don’t work. This amounts to some $85 billion per year, or enough to pay every undergraduate tuition at every public university in the United States.

This state of affairs is not inevitable.

Most meaningless ads could be undermined by regulation; instead of the current “blacklist” model where an ad is legal as long as it doesn’t explicitly state anything that is verifiably false, we could move to a “whitelist” model where an ad is illegal if it states anything that isn’t verifiably true. Red Bull cannot give you wings, Maxwell House isn’t good to the last drop, and Volkswagen needs to be more specific than “round for a reason”. We may never be able to completely eliminate irrelevant emotionally-salient allusions (pictures of families, children, puppies, etc.), but as long as the actual content of the words is regulated it would be much harder to deluge people with advertisements that provide no actual information.

We have a choice, as a civilization: Do we want to continue to let meaningless ads invade our brains and waste the resources of our society?