Surviving in an ad-supported world

Apr 21 JDN 2460423

Advertising is as old as money—perhaps even older. Scams have likewise been a part of human society since time immemorial.

But I think it’s fair to say that recently, since the dawn of the Internet at least, both advertising and scams have been proliferating, far beyond what they used to be.

We live in an ad-supported world.

News sites are full of ads. Search engines are full of ads. Even shopping sites are full of ads now; we literally came here planning to buy something, but that wasn’t good enough for you; you want us to also buy something else. Most of the ads are for legitimate products; but some are for scams. (And then there’s multi-level marketing, which is somewhere in between: technically not a scam.)

We’re so accustomed to getting spam emails, phone calls, and texts full of ads and scams that we just accept it as a part of our lives. But these are not something people had to live with even 50 years ago. This is a new, fresh Hell we have wrought for ourselves as a civilization.

AI promises to make this problem even worse. AI still isn’t very good at doing anything particularly useful; you can’t actually trust it to drive a truck or diagnose an X-ray. (There are people working on this sort of thing, but they haven’t yet succeeded.) But it’s already pretty good at making spam texts and phone calls. It’s already pretty good at catfishing people. AI isn’t smart enough to really help us, but it is smart enough to hurt us, especially those of us who are most vulnerable.

I think that this causes a great deal more damage to our society than is commonly understood.

It’s not just that ads are annoying (though they are), or that they undermine our attention span (though they do), or that they exploit the vulnerable (though they do).

I believe that an ad-supported world is a world where trust goes to die.

When the vast majority of your interactions with other people involve those people trying to get your money, some of them by outright fraud—but none of them really honestly—you have no choice but to ratchet down your sense of trust. It begins to feel as this financial transactions are the only form of interaction there is in the world.

But in fact most people can be trusted, and should be trusted—you are missing out on a great deal of what makes life worth living if you do not know how to trust.

The question is whom you trust. You should trust people you know, people you interact with personally and directly. Even strangers are more trustworthy than any corporation will ever be. And never are corporations more dishonest than when they are sending out ads.


The more the world fills with ads, the less room it has for trust.

Is there any way to stem this tide? Or are we simply doomed to live in the cyberpunk dystopia our forebears warned about, where everything is for sale and all available real estate is used for advertising?

Ads and scams only exist because they are profitable; so our goal should be to make them no longer profitable.

Here is one very simple piece of financial advice that will help protect you. Indeed, I believe it can protect so well, that if everyone followed it consistently, we would stem the tide.

Only give money to people you have sought out yourself.

Only buy things you already knew you wanted.

Yes, of course you must buy things. We live in a capitalist society. You can’t survive without buying things. But this is how buying things should work:

You check your fridge and see you are out of milk. So you put “milk” on your grocery list, you go to the grocery store, you find some milk that looks good, and you buy it.

Or, your car is getting old and expensive to maintain, and you decide you need a new one. You run the numbers on your income and expenses, and come up with a budget for a new car. You go to the dealership, they help you pick out a car that fits your needs and your budget, and you buy it.

Your tennis shoes are getting frayed, and it’s time to replace them. You go online and search for “tennis shoes”, looking up sizes and styles until you find a pair that suits you. You order that pair.

You should be the one to decide that you need a thing, and then you should go out looking for it.

It’s okay to get help searching, or even listen to some sales pitches, as long as the whole thing was your idea from the start.

But if someone calls you, texts you, or emails you, asking for your money for something?

Don’t give them a cent.

Just don’t. Don’t do it. Even if it sounds like a good product. Even if it is a good product. If the product they are selling sounds so great that you decide you actually want to buy it, go look for it on your own. Shop around. If you can, go out of your way to buy it from a competing company.

Your attention is valuable. Don’t reward them for stealing it.

This applies to donations, too. Donation asks aren’t as awful as ads, let alone scams, but they are pretty obnoxious, and they only send those things out because people respond to them. If we all stopped responding, they’d stop sending.

Yes, you absolutely should give money to charity. But you should seek out the charities to donate to. You should use trusted sources (like GiveWell and Charity Navigator) to vet them for their reliability, transparency, and cost-effectiveness.

If you just receive junk mail asking you for donations, feel free to take out any little gifts they gave you (it’s often return address labels, for some reason), and then recycle the rest.

Don’t give to the ones who ask for it. Give to the ones who will use it the best.

Reward the charities that do good, not the charities that advertise well.

This is the rule to follow:

If someone contacts you—if they initiate the contact—refuse to give them any money. Ever.

Does this rule seem too strict? It is quite strict, in fact. It requires you to pass up many seemingly-appealing opportunities, and the more ads there are, the more opportunities you’ll need to pass up.

There may even be a few exceptions; no great harm befalls us if we buy Girl Scout cookies or donate to the ASPCA because the former knocked on our doors and the latter showed us TV ads. (Then again, you could just donate to feminist and animal rights charities without any ads or sales pitches.)

But in general, we live in a society that is absolutely inundated with people accosting us and trying to take our money, and they’re only ever going to stop trying to get our money if we stop giving it to them. They will not stop it out of the goodness of their hearts—no, not even the charities, who at least do have some goodness in their hearts. (And certainly not the scammers, who have none.)

They will only stop if it stops working.

So we need to make it stop working. We need to draw this line.

Trust the people around you, who have earned it. Do not trust anyone who seeks you out asking for money.

Telemarketing calls? Hang up. Spam emails? Delete. Junk mail? Recycle. TV ads? Mute and ignore.

And then, perhaps, future generations won’t have to live in an ad-supported world.

Asymmetric nominal rigidity, or why everything is always “on sale”

July 9, JDN 2457579

The next time you’re watching television or shopping, I want you to count the number of items that are listed as “on sale” versus the number that aren’t. (Also, be careful to distinguish labels like “Low Price!” and “Great Value!” that are dressed up like “on sale” labels but actually indicate the usual price.) While “on sale” is presented as though it’s something rare and special, in reality anywhere from a third to half of all products are on sale at any given time. At some retailers (such as Art Van Furniture and Jos. A. Bank clothing), literally almost everything is almost always on sale.

There is a very good explanation for this in terms of cognitive economics. It is a special case of a more general phenomenon of asymmetric nominal rigidity. Asymmetric nominal rigidity is the tendency of human beings to be highly resistant to (rigidity) changes in actual (nominal) dollar prices, but only in the direction that hurts them (asymmetric). Ultimately this is an expression of the far deeper phenomenon of loss aversion, where losses are felt much more than gains.

Usually we actually talk about downward nominal wage rigidity, which is often cited as a reason why depressions can get so bad. People are extremely resistant to having their wages cut, even if there is a perfectly good reason to do so, and even if the economy is under deflation so that their real wage is not actually falling. It doesn’t just feel unpleasant; it feels unjust. People feel betrayed when they see the numbers on their paycheck go down, and they are willing to bear substantial costs to retaliate against that injustice—typically, they quit or go on strike. This reduces spending, which then exacerbates the deflation, which requires more wage cuts—and down we go into the spiral of depression, unless the government intervenes with monetary and fiscal policy.

But what does this have to do with everything being on sale? Well, for every downward wage rigidity, there is an upward price rigidity. When things become more expensive, people stop buying them—even if they could still afford them, and often even if the price increase is quite small. Again, they feel in some sense betrayed by the rising price (though not to the same degree as they feel betrayed by falling wages, due to their closer relationship to their employer). Responses to price increases are about twice as strong as responses to price decreases, just as losses are felt about twice as much as gains.

Businesses have figured this out—in some ways faster than economists did—and use it to their advantage; and thus so many things are “on sale”.

Actually, “on sale” serves two functions, which can be distinguished according to their marketing strategies. Businesses like Jos. A. Bank where almost everything is on sale are primarily exploiting anchoring—they want people to think of the listed “retail price” as the default price, and then the “sale price” that everyone actually pays feels lower as a result. If they “drop” the price of something from $300 to $150 feels like the company is doing you a favor; whereas if they had just priced it at $150 to begin with, you wouldn’t get any warm fuzzy feelings from that. This works especially well for products that people don’t purchase very often and aren’t accustomed to comparing—which is why you see it in furniture stores and high-end clothing retailers, not in grocery stores and pharmacies.

But even when people are accustomed to shopping around and are familiar with what the price ordinarily would be, sales serve a second function, because of asymmetric nominal rigidity: They escape that feeling of betrayal that comes from raising prices.

Here’s how it works: Due to the thousand natural shocks that flesh is heir to, there will always be some uncertainty in the prices you will want to set in the future. Future prices may go up, they may go down; and people spend their lives trying to predict this sort of thing and rarely outperform chance. But if you just raise and lower your prices as the winds blow (as most neoclassical economists generally assume you will), you will alienate your customers. Just as a ratchet works by turning the bolt more in one direction than the other, this sort of roller-coaster pricing would attract a small number of customers with each price decrease, then repel a larger number with each increase, until after a few cycles of rise and fall you would run out of customers. This is the real source of price rigidities, not that silly nonsense about “menu costs”. Especially in the Information Age, it costs almost nothing to change the number on the label—but change it wrong and it may cost you the customer.

One response would simply be to set your price at a reasonable estimate of the long-term optimal average price, but this leaves a lot of money on the table, as some times it will be too low (your inventory sells out and you make less profit than you could have), and even worse, other times it will be too high (customers refuse to buy your product). If only there were a way to change prices without customers feeling so betrayed!

Well, it turns out, there is, and it’s called “on sale”. You have a new product that you want to sell. You start by setting the price of the product at about the highest price you would ever need to sell it in the foreseeable future. Then, unless right now happens to be a time where demand is high and prices should also be high, you immediately put it on sale, and have the marketing team drum up some excuse about wanting to draw attention to your exciting new product. You put a deadline on that sale, which may be explicit (“Ends July 30”) or vague (“For a Limited Time!” which is technically always true—you merely promise that your sale will not last until the heat death of the universe), but clearly indicates to customers that you are not promising to keep this price forever.

Then, when demand picks up and you want to raise the price, you can! All you have to do is end the sale, which if you left the deadline vague can be done whenever you like. Even if you set explicit deadlines (which will make customers even more comfortable with the changes, and also give them a sense of urgency that may lead to more impulse buying), you can just implement a new sale each time the last one runs out, varying the discount according to market conditions. Customers won’t retaliate, because they won’t feel betrayed; you said fair and square the sale wouldn’t last forever. They will still buy somewhat less, of course; that’s the Law of Demand. But they won’t overcompensate out of spite and outrage; they’ll just buy the amount that is their new optimal purchase amount at this new price.

Coupons are a lot like sales, but they’re actually even more devious; they allow for a perfectly legal form of price discrimination. Businesses know that only certain types of people clip coupons; roughly speaking, people who are either very poor or very frugal—either way, people who are very responsive to prices. Coupons allow them to set a lower price for those groups of people, while setting a higher price for other people whose demand is more inelastic. A similar phenomenon is going on with student and senior discounts; students and seniors get lower prices because they typically have less income than other adults (though why there is so rarely a youth discount, only a student discount, I’m actually not sure—controlling for demographics, students are in general richer than non-students).

Once you realize this is what’s happening, what should you do as a customer? Basically, try to ignore whether or not a label says “on sale”. Look at the actual number of the price, and try to compare it to prices you’ve paid in the past for that product, as well as of course how much value the product is worth to you. If indeed this is a particularly low price and the product is durable, you may well be wise to purchase more and stock up for the future. But you should try to train yourself to react the same way to “On sale, now $49.99” as you would to simply “$49.99”. (Making your reaction exactly the same is probably impossible, but the closer you can get the better off you are likely to be.) Always compare prices from multiple sources for any major purchase (Amazon makes this easier than ever before), and compare actual prices you would pay—with discounts, after taxes, including shipping. The rest is window dressing.

If you get coupons or special discounts, of course use them—but only if you were going to make the purchase anyway, or were just barely on the fence about it. Rarely is it actually rational for you to buy something you wouldn’t have bought just because it’s on sale for 50% off, let alone 10% off. It’s far more likely that you’d either want to buy it anyway, or still have no reason to buy it even at the new price. Businesses are of course hoping you’ll overcompensate for the discount and buy more than you would have otherwise. Foil their plans, and thereby make your life better and our economy more efficient.

“But wait, there’s more!”: The clever tricks of commercials

JDN 2457565

I’m sure you’ve all seen commercials like this dozens of times:

A person is shown (usually in black-and-white) trying to use an ordinary consumer product, and failing miserably. Often their failure can only be attributed to the most abject incompetence, but the narrator will explain otherwise: “Old product is so hard to use. Who can handle [basic household activity] and [simple instructions]?”

“Struggle no more!” he says (it’s almost always a masculine narrator), and the video turns to full color as the same person is shown using the new consumer product effortlessly. “With innovative high-tech new product, you can do [basic household activity] with ease in no time!”

“Best of all, new product, a $400 value, can be yours for just five easy payments of $19.95. That’s five easy payments of $19.95!”

And then, here it comes: “But wait. There’s more! Order within the next 15 minutes and you will get two new products, for the same low price. That’s $800 in value for just five easy payments of $19.95! And best of all, your satisfaction is guaranteed! If you don’t like new product, return it within 30 days for your money back!” (A much quieter, faster voice says: “Just pay shipping and handling.”)

Call 555-1234. That’s 555-1234.

“CALL NOW!”

Did you ever stop and think about why so many commercials follow this same precise format?

In short, because it works. Indeed, it works a good deal better than simply presenting the product’s actual upsides and downsides and reporting a sensible market price—even if that sensible market price is lower than the “five easy payments of $19.95”.

We owe this style of marketing to one Ron Popeil; Ron Popeil was a prolific inventor, but none of his inventions have had so much impact as the market methods he used to sell them.

Let’s go through step by step. Why is the person using the old product so incompetent? Surely they could sell their product without implying that we don’t know how to do basic household activities like boiling pasta and cutting vegetables?

Well, first of all, many of these products do nothing but automate such simple household activities (like the famous Veg-O-Matic which cuts vegetables and “It slices! It dices!”), so if they couldn’t at least suggest that this is a lot of work they’re saving us, we’d have no reason to want their product.

But there’s another reason as well: Watching someone else fumble with basic household appliances is funny, as any fan of the 1950s classic I Love Lucy would attest (in fact, it may not be a coincidence that the one fumbling with the vegetables is often a woman who looks a lot like Lucy), and meta-analysis of humor in advertising has shown that it draws attention and triggers positive feelings.

Why use black-and-white for the first part? The switch to color enhances the feeling of contrast, and the color video is more appealing. You wouldn’t consciously say “Wow, that slicer changed the tomatoes from an ugly grey to a vibrant red!” but your subconscious mind is still registering that association.

Then they will hit you with appealing but meaningless buzzwords. For technology it will be things like “innovative”, “ground-breaking”, “high-tech” and “state-of-the-art”, while for foods and nutritional supplements it will be things like “all-natural”, “organic”, “no chemicals”, and “just like homemade”. It will generally be either so vague as to be unverifiable (what constitutes “innovative”?), utterly tautological (all carbon-based substances are “organic” and this term is not regulated), or transparently false but nonetheless not specific enough to get them in trouble (“just like homemade” literally can’t be true if you’re buying it from a TV ad). These give you positive associations without forcing the company to commit to making a claim they could actually be sued for breaking. It’s the same principle as the Applause Lights that politicians bring to every speech: “Three cheers for moms!” “A delicious slice of homemade apple pie!” “God Bless America!”

Occasionally you’ll also hear buzzwords that do have some meaning, but often not nearly as strong as people imagine: “Patent pending” means that they applied for the patent and it wasn’t summarily rejected—but not that they’ll end up getting it approved. “Certified organic” means that the USDA signed off on the farming standards, which is better than nothing but leaves a lot of wiggle room for animal abuse and irresponsible environmental practices.

And then we get to the price. They’ll quote some ludicrous figure for its “value”, which may be a price that no one has ever actually paid for a product of this kind, then draw a line through it and replace it with the actual price, which will be far lower.

Indeed, not just lower: The actual price is almost always $19.99 or $19.95. If the product is too expensive to make for them to sell it at $19.95, they will sell it at several payments of $19.95, and emphasize that these are “easy” payments, as though the difficulty of writing the check were a major factor in people’s purchasing decisions. (That actually is a legitimate concern for micropayments, but not for buying kitchen appliances!) They’ll repeat the price because repetition improves memory and also makes statements more persuasive.

This is what we call psychological pricing, and it’s one of those enormous market distortions that once you realize it’s there, you see it everywhere and start to wonder how our whole market system hasn’t collapsed on itself from the sheer weight of our overwhelming irrationality. The price of a product sold on TV will almost always be just slightly less than $20.

In general, most prices will take the form of $X.95 or $X.99; Costco even has a code system they use in the least significant digit. Continuous substances like gasoline can even be sold at fractional pennies, and so they’ll usually be at $X.X99, being not even one penny less. It really does seem to work; despite being an eminently trivial difference from the round number, and typically rounded up from what it actually should have been, it just feels like less to see $19.95 rather than $20.00.

Moreover, I have less data to support this particular hypothesis, but I think that $20 in particular is a very specific number, because $19.95 pops up so very, very often. I think most Americans have what we might call a “Jackson heuristic”, which is as follows: If something costs less than a Jackson (a $20 bill, though hopefully they’ll put Harriet Tubman on soon, so “Tubman heuristic”), you’re allowed to buy it on impulse without thinking too hard about whether it’s worth it. But if it costs more than a Jackson, you need to stop and think about it, weigh the alternatives before you come to a decision. Since these TV ads are almost always aiming for the thoughtless impulse buy, they try to scrape in just under the Jackson heuristic.

Of course, inflation will change the precise figure over time; in the 1980s it was probably a Hamilton heuristic, in the 1970s a Lincoln heuristic, in the 1940s a Washington heuristic. Soon enough it will be a Grant heuristic and then a Benjamin heuristic. In fact it’s probably something like “The closest commonly-used cash denomination to half a milliQALY”, but nobody does that calculation consciously; the estimate is made automatically without thinking. This in turn is probably figured because you could literally do that once a day every single day for only about 20% of your total income, and if you hold it to once a week you’re under 3% of your income. So if you follow the Jackson heuristic on impulse buys every week or so, your impulse spending is a “statistically insignificant” proportion of your income. (Why do we use that anyway? And suddenly we realize: The 95% confidence level is itself nothing more than a heuristic.)

Then they take advantage of our difficulty in discounting time rationally, by spreading it into payments; “five easy payments of $19.95” sounds a lot more affordable than “$100”, but they are in fact basically the same. (You save $0.25 by the payment plan, maybe as much as a few dollars if your cashflow is very bad and thus you have a high temporal discount rate.)

And then, finally, “But wait. There’s more!” They offer you another of the exact same product, knowing full well you’ll probably have no use for the second one. They’ll multiply their previous arbitrary “value” by 2 to get an even more ludicrous number. Now it sounds like they’re doing you a favor, so you’ll feel obliged to do one back by buying the product. Gifts often have this effect in experiments: People are significantly more motivated to answer a survey if you give them a small gift beforehand, even if they get to keep it without taking the survey.

They’ll tell you to call in the next 15 minutes so that you feel like part of an exclusive club (when in reality you could probably call at any time and get the same deal). This also ensures that you’re staying in impulse-buy mode, since if you wait longer to think, you’ll miss the window!

They will offer a “money-back guarantee” to give you a sense of trust in the product, and this would be a rational response, except for that little disclaimer: “Just pay shipping and handling.” For many products, especially nutritional supplements (which cost basically nothing to make), the “handling” fee is high enough that they don’t lose much money, if any, even if you immediately send it back for a refund. Besides, they know that hardly anyone actually bothers to return products. Retailers are currently in a panic about “skyrocketing” rates of product returns that are still under 10%.

Then, they’ll repeat their phone number, followed by a remarkably brazen direct command: “Call now!” Personally I tend to bristle at direct commands, even from legitimate authorities; but apparently I’m unusual in that respect, and most people will in fact obey direct commands from random strangers as long as they aren’t too demanding. A famous demonstration of this you could try yourself if you’re feeling like a prankster is to walk into a room, point at someone, and say “You! Stand up!” They probably will. There’s a whole literature in social psychology about what makes people comply with commands of this sort.

And all, to make you buy a useless gadget you’ll try to use once and then leave in a cupboard somewhere. What untold billions of dollars in wealth are wasted this way?

Will robots take our jobs?

JDN 2457451
I briefly discussed this topic before, but I thought it deserved a little more depth. Also, the SF author in me really likes writing this sort of post where I get to speculate about futures that are utopian, dystopian, or (most likely) somewhere in between.

The fear is quite widespread, but how realistic is it? Will robots in fact take all our jobs?

Most economists do not think so. Robert Solow famously quipped, “You can see the computer age everywhere but in the productivity statistics.” (It never quite seemed to occur to him that this might be a flaw in the way we measure productivity statistics.)

By the usual measure of labor productivity, robots do not appear to have had a large impact. Indeed, their impact appears to have been smaller than almost any other major technological innovation.

Using BLS data (which was formatted badly and thus a pain to clean, by the way—albeit not as bad as the World Bank data I used on my master’s thesis, which was awful), I made this graph of the growth rate of labor productivity as usually measured:

Productivity_growth

The fluctuations are really jagged due to measurement errors, so I also made an annually smoothed version:

Productivity_growth_smooth

Based on this standard measure, productivity has grown more or less steadily during my lifetime, fluctuating with the business cycle around a value of about 3.5% per year (3.4 log points). If anything, the growth rate seems to be slowing down; in recent years it’s been around 1.5% (1.5 lp).

This was clearly the time during which robots became ubiquitous—autonomous robots did not emerge until the 1970s and 1980s, and robots became widespread in factories in the 1980s. Then there’s the fact that computing power has been doubling every 1.5 years during this period, which is an annual growth rate of 59% (46 lp). So why hasn’t productivity grown at anywhere near that rate?

I think the main problem is that we’re measuring productivity all wrong. We measure it in terms of money instead of in terms of services. Yes, we try to correct for inflation; but we fail to account for the fact that computers have allowed us to perform literally billions of services every day that could not have been performed without them. You can’t adjust that away by plugging into the CPI or the GDP deflator.

Think about it: Your computer provides you the services of all the following:

  1. A decent typesetter and layout artist
  2. A truly spectacular computer (remember, that used to be a profession!)
  3. A highly skilled statistician (who takes no initiative—you must tell her what calculations to do)
  4. A painting studio
  5. A photographer
  6. A video camera operator
  7. A professional orchestra of the highest quality
  8. A decent audio recording studio
  9. Thousands of books, articles, and textbooks
  10. Ideal seats at every sports stadium in the world

And that’s not even counting things like social media and video games that can’t even be readily compared to services that were provided before computers.

If you added up the value of all of those jobs, the amount you would have had to pay in order to hire all those people to do all those things for you before computers existed, your computer easily provides you with at least $1 million in professional services every year. Put another way, your computer has taken jobs that would have provided $1 million in wages. You do the work of a hundred people with the help of your computer.

This isn’t counted in our productivity statistics precisely because it’s so efficient. If we still had to pay that much for all these services, it would be included in our GDP and then our GDP per worker would properly reflect all this work that is getting done. But then… whom would we be paying? And how would we have enough to pay that? Capitalism isn’t actually set up to handle this sort of dramatic increase in productivity—no system is, really—and thus the market price for work has almost no real relation to the productive capacity of the technology that makes that work possible.

Instead it has to do with scarcity of work—if you are the only one in the world who can do something (e.g. write Harry Potter books), you can make an awful lot of money doing that thing, while something that is far more important but can be done by almost anyone (e.g. feed babies) will pay nothing or next to nothing. At best we could say it has to do with marginal productivity, but marginal in the sense of your additional contribution over and above what everyone else could already do—not in the sense of the value actually provided by the work that you are doing. Anyone who thinks that markets automatically reward hard work or “pay you what you’re worth” clearly does not understand how markets function in the real world.

So, let’s ask again: Will robots take our jobs?

Well, they’ve already taken many jobs already. There isn’t even a clear high-skill/low-skill dichotomy here; robots are just as likely to make pharmacists obsolete as they are truck drivers, just as likely to replace surgeons as they are cashiers.

Labor force participation is declining, though slowly:

Labor_force_participation

Yet I think this also underestimates the effect of technology. As David Graeber points out, most of the new jobs we’ve been creating seem to be for lack of a better term bullshit jobs—jobs that really don’t seem like they need to be done, other than to provide people with something to do so that we can justify paying them salaries.

As he puts it:

Again, an objective measure is hard to find, but one easy way to get a sense is to ask: what would happen were this entire class of people to simply disappear? Say what you like about nurses, garbage collectors, or mechanics, it’s obvious that were they to vanish in a puff of smoke, the results would be immediate and catastrophic. A world without teachers or dock-workers would soon be in trouble, and even one without science fiction writers or ska musicians would clearly be a lesser place. It’s not entirely clear how humanity would suffer were all private equity CEOs, lobbyists, PR researchers, actuaries, telemarketers, bailiffs or legal consultants to similarly vanish. (Many suspect it might markedly improve.)

The paragon of all bullshit jobs is sales. Sales is a job that simply should not exist. If something is worth buying, you should be able to present it to the market and people should choose to buy it. If there are many choices for a given product, maybe we could have some sort of independent product rating agencies that decide which ones are the best. But sales means trying to convince people to buy your product—you have an absolutely overwhelming conflict of interest that makes your statements to customers so utterly unreliable that they are literally not even information anymore. The vast majority of advertising, marketing, and sales is thus, in a fundamental sense, literally noise. Sales contributes absolutely nothing to our economy, and because we spend so much effort on it and advertising occupies so much of our time and attention, takes a great deal away. But sales is one of our most steadily growing labor sectors; once we figure out how to make things without people, we employ the people in trying to convince customers to buy the new things we’ve made. Sales is also absolutely miserable for many of the people who do it, as I know from personal experience in two different sales jobs that I had to quit before the end of the first week.

Fortunately we have not yet reached the point where sales is the fastest growing labor sector. Currently the fastest-growing jobs fall into three categories: Medicine, green energy, and of course computers—but actually mostly medicine. Yet even this is unlikely to last; one of the easiest ways to reduce medical costs would be to replace more and more medical staff with automated systems. A nursing robot may not be quite as pleasant as a real professional nurse—but if by switching to robots the hospital can save several million dollars a year, they’re quite likely to do so.

Certain tasks are harder to automate than others—particularly anything requiring creativity and originality is very hard to replace, which is why I believe that in the 2050s or so there will be a Revenge of the Humanities Majors as all the supposedly so stable and forward-thinking STEM jobs disappear and the only jobs that are left are for artists, authors, musicians, game designers and graphic designers. (Also, by that point, very likely holographic designers, VR game designers, and perhaps even neurostim artists.) Being good at math won’t mean anything anymore—frankly it probably shouldn’t right now. No human being, not even great mathematical savants, is anywhere near as good at arithmetic as a pocket calculator. There will still be a place for scientists and mathematicians, but it will be the creative aspects of science and math that persist—design of experiments, development of new theories, mathematical intuition to develop new concepts. The grunt work of cleaning data and churning through statistical models will be fully automated.

Most economists appear to believe that we will continue to find tasks for human beings to perform, and this improved productivity will simply raise our overall standard of living. As any ECON 101 textbook will tell you, “scarcity is a fundamental fact of the universe, because human needs are unlimited and resources are finite.”

In fact, neither of those claims are true. Human needs are not unlimited; indeed, on Maslow’s hierarchy of needs First World countries have essentially reached the point where we could provide the entire population with the whole pyramid, guaranteed, all the time—if we were willing and able to fundamentally reform our economic system.

Resources are not even finite; what constitutes a “resource” depends on technology, as does how accessible or available any given source of resources will be. When we were hunter-gatherers, our only resources were the plants and animals around us. Agriculture turned seeds and arable land into a vital resource. Whale oil used to be a major scarce resource, until we found ways to use petroleum. Petroleum in turn is becoming increasingly irrelevant (and cheap) as solar and wind power mature. Soon the waters of the oceans themselves will be our power source as we refine the deuterium for fusion. Eventually we’ll find we need something for interstellar travel that we used to throw away as garbage (perhaps it will in fact be dilithium!) I suppose that if the universe is finite or if FTL is impossible, we will be bound by what is available in the cosmic horizon… but even that is not finite, as the universe continues to expand! If the universe is open (as it probably is) and one day we can harness the dark energy that seethes through the ever-expanding vacuum, our total energy consumption can grow without bound just as the universe does. Perhaps we could even stave off the heat death of the universe this way—we after all have billions of years to figure out how.

If scarcity were indeed this fundamental law that we could rely on, then more jobs would always continue to emerge, producing whatever is next on the list of needs ordered by marginal utility. Life would always get better, but there would always be more work to be done. But in fact, we are basically already at the point where our needs are satiated; we continue to try to make more not because there isn’t enough stuff, but because nobody will let us have it unless we do enough work to convince them that we deserve it.

We could continue on this route, making more and more bullshit jobs, pretending that this is work that needs done so that we don’t have to adjust our moral framework which requires that people be constantly working for money in order to deserve to live. It’s quite likely in fact that we will, at least for the foreseeable future. In this future, robots will not take our jobs, because we’ll make up excuses to create more.

But that future is more on the dystopian end, in my opinion; there is another way, a better way, the world could be. As technology makes it ever easier to produce as much wealth as we need, we could learn to share that wealth. As robots take our jobs, we could get rid of the idea of jobs as something people must have in order to live. We could build a new economic system: One where we don’t ask ourselves whether children deserve to eat before we feed them, where we don’t expect adults to spend most of their waking hours pushing papers around in order to justify letting them have homes, where we don’t require students to take out loans they’ll need decades to repay before we teach them history and calculus.

This second vision is admittedly utopian, and perhaps in the worst way—perhaps there’s simply no way to make human beings actually live like this. Perhaps our brains, evolved for the all-too-real scarcity of the ancient savannah, simply are not plastic enough to live without that scarcity, and so create imaginary scarcity by whatever means they can. It is indeed hard to believe that we can make so fundamental a shift. But for a Homo erectus in 500,000 BP, the idea that our descendants would one day turn rocks into thinking machines that travel to other worlds would be pretty hard to believe too.

Will robots take our jobs? Let’s hope so.