Is intellectual property justified?

Feb 12, JDN 2457797

I had hoped to make this week’s post more comprehensive, but as I’ve spent the last week suffering from viral bronchitis I think I will keep this one short and revisit the topic in a few weeks.

Intellectual property underlies an increasingly large proportion of the world’s economic activity, more so now than ever before. We don’t just patent machines anymore; we patent drugs, and software programs, and even plants. Compared to that, copyrights on books, music, and movies seem downright pedestrian.

Though surely not the only cause, this is almost certainly contributing to the winner-takes-all effect; if you own the patent to something important, you can appropriate a huge amount of wealth to yourself with very little effort.

Moreover, this is not something that happened automatically as a natural result of market forces or autonomous human behavior. This is a policy, one that requires large investments in surveillance and enforcement to maintain. Intellectual property is probably the single largest market intervention that our government makes, and it is in a very strange direction: With antitrust law, the government seeks to undermine monopolies; but with intellectual property, the government seeks to protect monopolies.

So it’s important to ask: What is the justification for intellectual property? Do we actually have a good reason for doing this?

The basic argument goes something like this:

Many intellectual endeavors, such as research, invention, and the creation of art, require a large up-front investment of resources to complete, but once completed it costs almost nothing to disseminate the results. There is a very large fixed cost that makes it difficult to create these goods at all, but once they exist, the marginal cost of producing more of them is minimal.

If we didn’t have any intellectual property, once someone created an invention or a work of art, someone else could simply copy it and sell it at a much lower price. If enough competition emerged to drive price down to marginal cost, the original creator of the good would not only not profit, but would actually take an enormous loss, as they paid that large fixed cost but none of their competitors did.

Thus, knowing that they will take a loss if they do, individuals will not create inventions or works of art in the first place. Without intellectual property, all research, invention, and art would grind to a halt.

 

That last sentence sounds terrible, right? What would we do without research, invention, or art? But then if you stop and think about it for a minute, it becomes clear that this can’t possibly be the outcome of eliminating intellectual property. Most societies throughout the history of human civilization have not had a system of intellectual property, and yet they have all had art, and most of them have had research and invention as well.

If intellectual property is to be defended, it can’t be because we would have none of these things without it—it must be that we would have less, and so much less that it offsets the obvious harms of concentrating so much wealth and power in a handful of individuals.

I had hoped to get into the empirical results of different intellectual property regimes, but due to my illness I’m going to save that for another day.

Instead I’m just going to try to articulate what the burden of proof here really needs to be.

First of all, showing that we spend a lot of money on patents contributes absolutely nothing useful to defending them. Yes, we all know patents are expensive. The question is whether they are worth it. To show that this is not a strawman, here’s an article by IP Watchdog that takes the fact that “a new study showing that academic patent licensing contributed more than $1 trillion to the U.S. economy over eighteen years” is some kind of knockdown argument in favor of patents. If you actually showed that this economic activity would not exist without patents, then that would be an argument for patents. But all this study actually does is shows that we spend that much on patents, which says nothing about whether this is a good use of resources. It’s like when people try to defend the F-35 boondoggle by saying “it supports thousands of jobs!”; well, yes, but what about the millions of jobs we could be supporting instead if we used that money for something more efficient? (And indeed, the evidence is quite clear that spending on the F-35 destroys more jobs than it creates.) So any serious of estimate of economic benefits of intellectual property must also come with an estimate of the economic cost of intellectual property, or it is just propaganda.
It’s not enough to show some non-negligible (much less “statistically significant”) increase in innovation as a result of intellectual property. The effect size is critical; the increase in innovation needs to be large enough that it justifies having world-spanning monopolies that concentrate the world’s wealth in the hands of a few individuals. Because we already know that intellectual property concentrates wealth; they are monopolies, and monopolies concentrate wealth. It’s not enough to show that there is a benefit; that benefit must be greater than the cost, and there must be no alternative methods that allow us to achieve a greater net benefit.
It’s also important to be clear what we mean by “innovation”; this can be a very difficult thing to measure. But in principle what we really want to know is whether we are supporting important innovation—whether we will get more Mona Lisas and more polio vaccines, not simply whether we will get more Twilight and more Viagra. And one of the key problems with intellectual property as a method of funding innovation is that there is only a vague link between the profits that can be extracted and the benefits of the innovation. (Though to be fair, this is actually a more general problem; it is literally a mathematical theorem that competitive markets only maximize utility if you value rich people more, in inverse proportion to their marginal utility of wealth.)

Innovation is certainly important. Indeed, it is no exaggeration to say that innovation is the foundation of economic development and civilization itself. Defenders of intellectual property often want you to stop the conversation there: “Innovation is important!” Don’t let them. It’s not enough to say that innovation is important; intellectual property must also be the best way of achieving that innovation.

Is it? Well, in a few weeks I’ll get back to what the data actually says on this. There is some evidence supporting intellectual property—but the case is a lot weaker than you have probably been led to believe.

What does it mean to “own” an idea?

JDN 2457195 EDT 11:29.

For a long time I’ve been suspicious of intellectual property as current formulated, but I’m never quite sure what to replace it with. I recently finished reading a surprisingly compelling little book called Against Intellectual Monopoly, which offered some more direct empirical support for many of my more philosophical concerns. (Fitting their opposition to copyright law, the authors, Michele Boldrin and David Levine, offer the full text of the book for free online.)

Boldrin and Levine argue that they are not in fact opposed to intellectual property, but intellectual monopoly. I think this is a bit of a silly distinction myself, and in fact muddles the issue a little because most of what we currently call “intellectual property” is in fact what they call “intellectual monopoly”.

The problems with intellectual property are well-documented within, but I think it’s worth repeating at least the basic form of the argument. Intellectual property is supposed to incentivize innovation by rewarding innovators for their investment, and thereby increase the total amount of innovation.

This requires three conditions to hold: First, the intellectual property must actually reward the innovators. Second, innovation must be increased when innovators seek rewards. And third, the costs of implementing the policy must be exceeded by the benefits provided by it.

As it turns out, none of those three conditions to hold. For intellectual property to make sense, they would all need to hold; and in fact none do.

First—and worst—of all, intellectual property does not actually reward innovators. It instead rewards those who manipulate the intellectual property system. Intellectual property is why Thomas Edison was wealthy and Nikola Tesla was poor. Intellectual property is why we keep getting new versions of the same pills for erectile dysfunction instead of an AIDS vaccine. Intellectual property is how we get patent troll corporations, submarine patents, and Samsung owing Apple $1 billion for making its smartphones the wrong shape. Intellectual property is how Worlds.com is proposing to sue an entire genre of video games.

Second, the best innovators are not motivated by individual rewards. This has always been true; the people who really contribute the most to the world in knowledge or creativity are those who do it out of an insatiable curiosity, or a direct desire to improve the world. People who are motivated primarily by profit only innovate as a last resort, instead preferring to manipulate laws, undermine competitors, or simply mass-produce safe, popular products.

I can think of no more vivid an example here than Hollywood. Why is it that every single new movie that comes out is basically a more expensive rehash of the exact same 5 movies that have been coming out for the last 50 years? Because big corporations don’t innovate. It’s too risky to try to make a movie that’s fundamentally new and different, because, odds are, that new movie would fail. It’s much safer to make an endless series of superhero movies and keep coming out with yet another movie about a heroic dog. It’s not even that these movies are bad—they’re often pretty good, and when done well (like Avengers) they can be quite enjoyable. But thousands of original screenplays are submitted to Hollywood every year, and virtually none of them are actually made into films. It’s impossible to know what great works of film we might have seen on the big screen if not for the stranglehold of media companies.

This is not how Hollywood began; it started out wildly innovative and new. But did you ever know why it started in Los Angeles and not somewhere else? It was to evade patent laws. Thomas Edison, the greatest patent troll in history, held a stranglehold on motion picture technology on the East Coast, so filmmakers fled to California to get as far away from there as possible, during a time when Federal enforcement was much more lax. The innovation that created Los Angeles as we know it not only was not incentivized by intellectual property protection—it was only possible in its absence.

And then of course there is the third condition, that the benefits be worth the costs—but it’s trivially obvious that this is not the case, since the benefits are in fact basically zero. We divert billions of dollars from consumers to huge corporations, monopolize the world’s ideas, create a system of surveillance and enforcement that makes basically everyone a criminal (I’ll admit it; I have pirated music, software, and most recently the film My Neighbor Totoro, and I often copy video games I own on CD or DVD to digital images so I don’t need the CD or DVD every time to play—which should be fair use but has been enforced as copyright violation). When everyone is a criminal, enforcement becomes capricious, a means of control that can be used and abused by those in power.

Intellectual property even allows corporations to undermine our more basic sense of property ownership—they can prevent us from making use of our own goods as we choose. They can punish us for modifying the software in our computers, our video game systems—or even our cars. They can install software on our computers that compromises our security in order to protect their copyright. This is a point that Boldrin and Levine repeat several times; in place of what we call “intellectual property” (and they call “intellectual monopoly”), they offer a system which would protect our ordinary property rights, our rights to do what we choose with the goods that we purchase—goods that include books, computers, and DVDs.

That brings me to where I think their argument is weakest—their policy proposal. Basically the policy they propose is that we eliminate all intellectual property rights (except trademarks, which they rightly point out are really more about honesty than they are about property—trademark violation typically amounts to fraudulently claiming that your product was made by someone it wasn’t), and then do nothing else. The only property rights would be ordinary property rights, which would know apply in full to products such as books and DVDs. When you buy a DVD, you would have the right to do whatever you please with it, up to and including copying it a hundred times and selling the copies. You bought the DVD, you bought the blank discs, you bought the burner; so (goes their argument), why shouldn’t you be able to do what you want with them?

For patents, I think their argument is basically correct. I’ve tried to make lists of the greatest innovations in science in technology, and virtually none of them were in any way supported by patents. We needn’t go as far back as fire, writing, and the wheel; think about penicillin, the smallpox vaccine, electricity, digital computing, superconductors, lasers, the Internet. Airplanes might seem like they were invented under patent, but in fact the Wright brothers made a relatively small contribution and most of the really important development in aircraft was done by the military. Important medicines are almost always funded by the NIH, while private pharmaceutical companies give us Viagra at best and Vioxx at worst. Private companies have an incentive to skew their trials in various ways, ranging from simply questionable (p-value hacking) to the outright fraudulent (tampering with data). We know they do, because meta-analyses have found clear biases in the literature. The NIH has much less incentive to bias results in this way, and as a result more of the drugs released will be safe and effective. Boldrin and Levine recommend that all drug trials be funded by the NIH instead of drug companies, and I couldn’t agree more. What basis would drug companies have for complaining? We’re giving them something they previously had to pay for. But of course they will complain, because now their drugs will be subject to unbiased scrutiny. Moreover, it undercuts much of the argument for their patent; without the initial cost of large-scale drug trials, it’s harder to see why they need patents to make a profit.

Major innovations have been the product of individuals working out of curiosity, or random chance, or university laboratories, or government research projects; but they are rarely motivated by patents and they are almost never created by corporations. Corporations do invent incremental advancements, but many of these they keep as trade secrets, or go ahead and share, knowing that reverse-engineering takes time and investment. The great innovations of the computer industry (like high-level programming languages, personal computers, Ethernet, USB ports, and windowed operating systems) were all invented before software could be patented—and since then, what have we really gotten? In fact, it can be reasonably argued that patents reduce innovation; most innovations are built on previous innovations, and patents hinder that process of assimilation and synthesis. Patent pools can mitigate this effect, but only for oligopolistic insiders, which almost by definition are less innovative than disruptive outsiders.

And of course, patents on software and biological systems should be invalidated yesterday. If we must have patents, they should be restricted only to entities that cannot self-replicate, which means no animals, no plants, no DNA, nothing alive, no software, and for good measure, no grey goo nanobots. (It also makes sense at a basic level: How can you stop people from copying it, when it can copy itself?)

It’s when we get to copyright that I’m not so convinced. I certainly agree that the current copyright system suffers from deep problems. When your photos can be taken without your permission and turned into works of art but you can’t make a copy of a video game onto your hard drive to play it more conveniently, clearly something is wrong with our copyright system. I also agree that there is something fundamentally problematic about saying that one “owns” a text in such a way that they can decide what others do with it. When you read my work, copies of the information I convey to you are stored inside your brain; do I now own a piece of your brain? If you print out my blog post on a piece of paper and then photocopy it, how can I own something you made with your paper on your printer?

I release all my blog posts under a “by-sa” copyleft, “attribution-share-alike”, which requires that my work be shared without copyright protection and properly attributed to me. You are however free to sell them, modify them, or use them however you like, given those constraints. I think that something like this may be the best system for protecting authors against plagiarism without unduly restricting the rights of readers to copy, modify, and otherwise use the content they buy. Applied to software, the Free Software Foundation basically agrees.

Boldrin and Levine do not, however; they think that even copyleft is too much, because it imposes restrictions upon buyers. They do agree that plagiarism should be illegal (because it is fraudulent), but they disagree with the “share-alike” part, the requirement that content be licensed according to what the author demands. As far as they are concerned, you bought the book, and you can do whatever you damn well please with it. In practice there probably isn’t a whole lot of difference between these two views, since in the absence of copyright there isn’t nearly as much need for copyleft. I don’t really need to require you to impose a free license if you can’t impose any license at all. (When I say “free” I mean libre, not gratis; free as in speech, not as in beerRed Hat Linux is free software you pay for, and Zynga games are horrifically predatory proprietary software you get for free.)

One major difference is that under copyleft we could impose requirements to release information under certain circumstances—I have in mind particularly scientific research papers and associated data. To maximize the availability of knowledge and facilitate peer review, it could be a condition of publication for scientific research that the paper and data be made publicly available under a free license—already this is how research done directly for the government works (at least the stuff that isn’t classified). But under a strict system of physical property only this sort of licensing would be a violation of the publishers’ property rights to do as they please with their servers and hard drives.

But there are legitimate concerns to be had even about simply moving to a copyleft system. I am a fiction author, and I submit books for publication. (This is not hypothetical; I actually do this.) Under the current system, I own the copyright to those books, and if the publisher decides to use them (thus far, only JukePop Serials, a small online publisher, has ever done so), they must secure my permission, presumably by means of a royalty contract. They can’t simply take whatever manuscripts they like and publish them. But if I submitted under a copyleft, they absolutely could. As long as my name were on the cover, they wouldn’t have to pay me a dime. (Charles Darwin certainly didn’t get a dime from Ray Comfort’s edition of The Origin of Species—yes, that is a thing.)

Now the question becomes, would they? There might be a competitive equilbrium where publishers are honest and do in fact pay their authors. If they fail to do so, authors are likely to stop submitting to that publisher once it acquires its shady reputation. If we can reach the equilibrium where authors get paid, that’s almost certainly better than today; the only people I can see it hurting are major publishing houses like Pearson PLC and superstar authors like J.K. Rowling; and even then it wouldn’t hurt them all that much. (Rowling might only be a millionaire instead of a billionaire, and Pearson PLC might see its net income drop from over $500 million to say $10 million.) The average author would most likely benefit, because publishers would have more incentive to invest in their midlist when they can’t crank out hundreds of millions of dollars from their superstars. Books would proliferate at bargain prices, and we could all double the size of our libraries. The net effect on the book market would be to reduce the winner-takes-all effect, which can only be a good thing.

But that isn’t the only possibility. The incentive to steal authors’ work when they submit it could instead create an equilibrium where hardly anyone publishes fiction anymore; and that world is surely worse than the one we live in today. We would want to think about how we can ensure that authors are adequately paid for their work in a copyleft system. Maybe some can make their money from speaking tours and book signings, but I’m not confident that enough can.

I do have one idea, similar to what Thomas Pogge came up with in his “public goods system”, though he primarily intended that to apply to medicine. The basic concept is that there would be a fund, either gathered from donations or supported by taxes, that supports artists. (Actually we already have the National Endowment for the Arts, but it isn’t nearly big enough.) This support would be doled out based on some metric of the artists’ popularity or artistic importance. The details of that are quite tricky, but I think one could arrange some sort of voting system where people use range voting to decide how much to give to each author, musician, painter, or filmmaker. Potentially even research funding could be set this way, with people voting to decide how important they think a particular project is—though I fear that people may be too ignorant to accurately gauge the important of certain lines of research, as when Sarah Palin mocked studies of “fruit flies in Paris”, otherwise known as literally the foundation of modern genetics. Maybe we could vote instead on research goals like “eliminate cancer” and “achieve interstellar travel” and then the scientific community could decide how to allocate funds toward those goals? The details are definitely still fuzzy in my mind.

The general principle, however, would be that if we want to support investment in innovation, we do that—instead of devising this bizarre system of monopoly that gives corporations growing power over our lives. Subsidize investment by subsidizing investment. (I feel similarly about capital taxes; we could incentivize investment in this vague roundabout way by doing nothing to redistribute wealth and hoping that all the arbitrage and speculation somehow translates into real investment… or, you know, we could give tax credits to companies that build factories.) As Boldrin and Levine point out, intellectual property laws were not actually created to protect innovation; they were an outgrowth of the general power of kings and nobles to enforce monopolies on various products during the era of mercantilism. They were weakened to be turned into our current system, not strengthened. They are, in fact, fundamentally mercantilist—and nothing could make that clearer than the TRIPS accord, which literally allows millions of people to die from treatable diseases in order to increase the profits of pharmaceutical companies. Far from being this modern invention that brought upon the scientific revolution, intellectual property is an atavistic policy borne from the age of colonial kings. I think it’s time we try something new.
(Oh, and one last thing: “Piracy”? Really? I can’t believe the linguistic coup it was for copyright holders to declare that people who copy music might as well be slavers and murderers—somehow people went along with this ridiculous terminology. No, there is no such thing as “music piracy” or “software piracy”; there is music copyright violation and software copyright violation.)

In honor of Pi Day, I for one welcome our new robot overlords

JDN 2457096 EDT 16:08

Despite my preference to use the Julian Date Number system, it has not escaped my attention that this weekend was Pi Day of the Century, 3/14/15. Yesterday morning we had the Moment of Pi: 3/14/15 9:26:53.58979… We arguably got an encore that evening if we allow 9:00 PM instead of 21:00.

Though perhaps it is a stereotype and/or cheesy segue, pi and associated mathematical concepts are often associated with computers and robots. Robots are an increasing part of our lives, from the industrial robots that manufacture our cars to the precision-timed satellites that provide our GPS navigation. When you want to know how to get somewhere, you pull out your pocket thinking machine and ask it to commune with the space robots who will guide you to your destination.

There are obvious upsides to these robots—they are enormously productive, and allow us to produce great quantities of useful goods at astonishingly low prices, including computers themselves, creating a positive feedback loop that has literally lowered the price of a given amount of computing power by a factor of one trillion in the latter half of the 20th century. We now very much live in the early parts of a cyberpunk future, and it is due almost entirely to the power of computer automation.

But if you know your SF you may also remember another major part of cyberpunk futures aside from their amazing technology; they also tend to be dystopias, largely because of their enormous inequality. In the cyberpunk future corporations own everything, governments are virtually irrelevant, and most individuals can barely scrape by—and that sounds all too familiar, doesn’t it? This isn’t just something SF authors made up; there really are a number of ways that computer technology can exacerbate inequality and give more power to corporations.

Why? The reason that seems to get the most attention among economists is skill-biased technological change; that’s weird because it’s almost certainly the least important. The idea is that computers can automate many routine tasks (no one disputes that part) and that routine tasks tend to be the sort of thing that uneducated workers generally do more often than educated ones (already this is looking fishy; think about accountants versus artists). But educated workers are better at using computers and the computers need people to operate them (clearly true). Hence while uneducated workers are substitutes for computers—you can use the computers instead—educated workers are complements for computers—you need programmers and engineers to make the computers work. As computers get cheaper, their substitutes also get cheaper—and thus wages for uneducated workers go down. But their complements get more valuable—and so wages for educated workers go up. Thus, we get more inequality, as high wages get higher and low wages get lower.

Or, to put it more succinctly, robots are taking our jobs. Not all our jobs—actually they’re creating jobs at the top for software programmers and electrical engineers—but a lot of our jobs, like welders and metallurgists and even nurses. As the technology improves more and more jobs will be replaced by automation.

The theory seems plausible enough—and in some form is almost certainly true—but as David Card has pointed out, this fails to explain most of the actual variation in inequality in the US and other countries. Card is one of my favorite economists; he is also famous for completely revolutionizing the economics of minimum wage, showing that prevailing theory that minimum wages must hurt employment simply doesn’t match the empirical data.

If it were just that college education is getting more valuable, we’d see a rise in income for roughly the top 40%, since over 40% of American adults have at least an associate’s degree. But we don’t actually see that; in fact contrary to popular belief we don’t even really see it in the top 1%. The really huge increases in income for the last 40 years have been at the top 0.01%—the top 1% of 1%.

Many of the jobs that are now automated also haven’t seen a fall in income; despite the fact that high-frequency trading algorithms do what stockbrokers do a thousand times better (“better” at making markets more unstable and siphoning wealth from the rest of the economy that is), stockbrokers have seen no such loss in income. Indeed, they simply appropriate the additional income from those computer algorithms—which raises the question why welders couldn’t do the same thing. And indeed, I’ll get to in a moment why that is exactly what we must do, that the robot revolution must also come with a revolution in property rights and income distribution.

No, the real reasons why technology exacerbates inequality are twofold: Patent rents and the winner-takes-all effect.

In an earlier post I already talked about the winner-takes-all effect, so I’ll just briefly summarize it this time around. Under certain competitive conditions, a small fraction of individuals can reap a disproportionate share of the rewards despite being only slightly more productive than those beneath them. This often happens when we have network externalities, in which a product becomes more valuable when more people use it, thus creating a positive feedback loop that makes the products which are already successful wildly so and the products that aren’t successful resigned to obscurity.

Computer technology—more specifically, the Internet—is particularly good at creating such situations. Facebook, Google, and Amazon are all examples of companies that (1) could not exist without Internet technology and (2) depend almost entirely upon network externalities for their business model. They are the winners who take all; thousands of other software companies that were just as good or nearly so are now long forgotten. The winners are not always the same, because the system is unstable; for instance MySpace used to be much more important—and much more profitable—until Facebook came along.

But the fact that a different handful of upper-middle-class individuals can find themselves suddenly and inexplicably thrust into fame and fortune while the rest of us toil in obscurity really isn’t much comfort, now is it? While technically the rise and fall of MySpace can be called “income mobility”, it’s clearly not what we actually mean when we say we want a society with a high level of income mobility. We don’t want a society where the top 10% can by little more than chance find themselves becoming the top 0.01%; we want a society where you don’t have to be in the top 10% to live well in the first place.

Even without network externalities the Internet still nurtures winner-takes-all markets, because digital information can be copied infinitely. When it comes to sandwiches or even cars, each new one is costly to make and costly to transport; it can be more cost-effective to choose the ones that are made near you even if they are of slightly lower quality. But with books (especially e-books), video games, songs, or movies, each individual copy costs nothing to create, so why would you settle for anything but the best? This may well increase the overall quality of the content consumers get—but it also ensures that the creators of that content are in fierce winner-takes-all competition. Hence J.K. Rowling and James Cameron on the one hand, and millions of authors and independent filmmakers barely scraping by on the other. Compare a field like engineering; you probably don’t know a lot of rich and famous engineers (unless you count engineers who became CEOs like Bill Gates and Thomas Edison), but nor is there a large segment of “starving engineers” barely getting by. Though the richest engineers (CEOs excepted) are not nearly as rich as the richest authors, the typical engineer is much better off than the typical author, because engineering is not nearly as winner-takes-all.

But the main topic for today is actually patent rents. These are a greatly underappreciated segment of our economy, and they grow more important all the time. A patent rent is more or less what it sounds like; it’s the extra money you get from owning a patent on something. You can get that money either by literally renting it—charging license fees for other companies to use it—or simply by being the only company who is allowed to manufacture something, letting you sell it at monopoly prices. It’s surprisingly difficult to assess the real value of patent rents—there’s a whole literature on different econometric methods of trying to tackle this—but one thing is clear: Some of the largest, wealthiest corporations in the world are built almost entirely upon patent rents. Drug companies, R&D companies, software companies—even many manufacturing companies like Boeing and GM obtain a substantial portion of their income from patents.

What is a patent? It’s a rule that says you “own” an idea, and anyone else who wants to use it has to pay you for the privilege. The very concept of owning an idea should trouble you—ideas aren’t limited in number, you can easily share them with others. But now think about the fact that most of these patents are owned by corporationsnot by inventors themselves—and you’ll realize that our system of property rights is built around the notion that an abstract entity can own an idea—that one idea can own another.

The rationale behind patents is that they are supposed to provide incentives for innovation—in exchange for investing the time and effort to invent something, you receive a certain amount of time where you get to monopolize that product so you can profit from it. But how long should we give you? And is this really the best way to incentivize innovation?

I contend it is not; when you look at the really important world-changing innovations, very few of them were done for patent rents, and virtually none of them were done by corporations. Jonas Salk was indignant at the suggestion he should patent the polio vaccine; it might have made him a billionaire, but only by letting thousands of children die. (To be fair, here’s a scholar arguing that he probably couldn’t have gotten the patent even if he wanted to—but going on to admit that even then the patent incentive had basically nothing to do with why penicillin and the polio vaccine were invented.)

Who landed on the moon? Hint: It wasn’t Microsoft. Who built the Hubble Space Telescope? Not Sony. The Internet that made Google and Facebook possible was originally invented by DARPA. Even when corporations seem to do useful innovation, it’s usually by profiting from the work of individuals: Edison’s corporation stole most of its good ideas from Nikola Tesla, and by the time the Wright Brothers founded a company their most important work was already done (though at least then you could argue that they did it in order to later become rich, which they ultimately did). Universities and nonprofits brought you the laser, light-emitting diodes, fiber optics, penicillin and the polio vaccine. Governments brought you liquid-fuel rockets, the Internet, GPS, and the microchip. Corporations brought you, uh… Viagra, the Snuggie, and Furbies. Indeed, even Google’s vaunted search algorithms were originally developed by the NSF. I can think of literally zero examples of a world-changing technology that was actually invented by a corporation in order to secure a patent. I’m hesitant to say that none exist, but clearly the vast majority of seminal inventions have been created by governments and universities.

This has always been true throughout history. Rome’s fire departments were notorious for shoddy service—and wholly privately-owned—but their great aqueducts that still stand today were built as government projects. When China invented paper, turned it into money, and defended it with the Great Wall, it was all done on government funding.

The whole idea that patents are necessary for innovation is simply a lie; and even the idea that patents lead to more innovation is quite hard to defend. Imagine if instead of letting Google and Facebook patent their technology all the money they receive in patent rents were instead turned into tax-funded research—frankly is there even any doubt that the results would be better for the future of humanity? Instead of better ad-targeting algorithms we could have had better cancer treatments, or better macroeconomic models, or better spacecraft engines.

When they feel their “intellectual property” (stop and think about that phrase for awhile, and it will begin to seem nonsensical) has been violated, corporations become indignant about “free-riding”; but who is really free-riding here? The people who copy music albums for free—because they cost nothing to copy, or the corporations who make hundreds of billions of dollars selling zero-marginal-cost products using government-invented technology over government-funded infrastructure? (Many of these companies also continue receive tens or hundreds of millions of dollars in subsidies every year.) In the immortal words of Barack Obama, “you didn’t build that!”

Strangely, most economists seem to be supportive of patents, despite the fact that their own neoclassical models point strongly in the opposite direction. There’s no logical connection between the fixed cost of inventing a technology and the monopoly rents that can be extracted from its patent. There is some connection—albeit a very weak one—between the benefits of the technology and its monopoly profits, since people are likely to be willing to pay more for more beneficial products. But most of the really great benefits are either in the form of public goods that are unenforceable even with patents (go ahead, try enforcing on that satellite telescope on everyone who benefits from its astronomical discoveries!) or else apply to people who are so needy they can’t possibly pay you (like anti-malaria drugs in Africa), so that willingness-to-pay link really doesn’t get you very far.

I guess a lot of neoclassical economists still seem to believe that willingness-to-pay is actually a good measure of utility, so maybe that’s what’s going on here; if it were, we could at least say that patents are a second-best solution to incentivizing the most important research.

But even then, why use second-best when you have best? Why not devote more of our society’s resources to governments and universities that have centuries of superior track record in innovation? When this is proposed the deadweight loss of taxation is always brought up, but somehow the deadweight loss of monopoly rents never seems to bother anyone. At least taxes can be designed to minimize deadweight loss—and democratic governments actually have incentives to do that; corporations have no interest whatsoever in minimizing the deadweight loss they create so long as their profit is maximized.

I’m not saying we shouldn’t have corporations at all—they are very good at one thing and one thing only, and that is manufacturing physical goods. Cars and computers should continue to be made by corporations—but their technologies are best invented by government. Will this dramatically reduce the profits of corporations? Of course—but I have difficulty seeing that as anything but a good thing.

Why am I talking so much about patents, when I said the topic was robots? Well, it’s typically because of the way these patents are assigned that robots taking people’s jobs becomes a bad thing. The patent is owned by the company, which is owned by the shareholders; so when the company makes more money by using robots instead of workers, the workers lose.

If when a robot takes your job, you simply received the income produced by the robot as capital income, you’d probably be better off—you get paid more and you also don’t have to work. (Of course, if you define yourself by your career or can’t stand the idea of getting “handouts”, you might still be unhappy losing your job even though you still get paid for it.)

There’s a subtler problem here though; robots could have a comparative advantage without having an absolute advantage—that is, they could produce less than the workers did before, but at a much lower cost. Where it cost $5 million in wages to produce $10 million in products, it might cost only $3 million in robot maintenance to produce $9 million in products. Hence you can’t just say that we should give the extra profits to the workers; in some cases those extra profits only exist because we are no longer paying the workers.

As a society, we still want those transactions to happen, because producing less at lower cost can still make our economy more efficient and more productive than it was before. Those displaced workers can—in theory at least—go on to other jobs where they are needed more.

The problem is that this often doesn’t happen, or it takes such a long time that workers suffer in the meantime. Hence the Luddites; they don’t want to be made obsolete even if it does ultimately make the economy more productive.

But this is where patents become important. The robots were probably invented at a university, but then a corporation took them and patented them, and is now selling them to other corporations at a monopoly price. The manufacturing company that buys the robots now has to spend more in order to use the robots, which drives their profits down unless they stop paying their workers.

If instead those robots were cheap because there were no patents and we were only paying for the manufacturing costs, the workers could be shareholders in the company and the increased efficiency would allow both the employers and the workers to make more money than before.

What if we don’t want to make the workers into shareholders who can keep their shares after they leave the company? There is a real downside here, which is that once you get your shares, why stay at the company? We call that a “golden parachute” when CEOs do it, which they do all the time; but most economists are in favor of stock-based compensation for CEOs, and once again I’m having trouble seeing why it’s okay when rich people do it but not when middle-class people do.

Another alternative would be my favorite policy, the basic income: If everyone knows they can depend on a basic income, losing your job to a robot isn’t such a terrible outcome. If the basic income is designed to grow with the economy, then the increased efficiency also raises everyone’s standard of living, as economic growth is supposed to do—instead of simply increasing the income of the top 0.01% and leaving everyone else where they were. (There is a good reason not to make the basic income track economic growth too closely, namely the business cycle; you don’t want the basic income payments to fall in a recession, because that would make the recession worse. Instead they should be smoothed out over multiple years or designed to follow a nominal GDP target, so that they continue to rise even in a recession.)

We could also combine this with expanded unemployment insurance (explain to me again why you can’t collect unemployment if you weren’t working full-time before being laid off, even if you wanted to be or you’re a full-time student?) and active labor market policies that help people re-train and find new and better jobs. These policies also help people who are displaced for reasons other than robots making their jobs obsolete—obviously there are all sorts of market conditions that can lead to people losing their jobs, and many of these we actually want to happen, because they involve reallocating the resources of our society to more efficient ends.

Why aren’t these sorts of policies on the table? I think it’s largely because we don’t think of it in terms of distributing goods—we think of it in terms of paying for labor. Since the worker is no longer laboring, why pay them?

This sounds reasonable at first, but consider this: Why give that money to the shareholder? What did they do to earn it? All they do is own a piece of the company. They may not have contributed to the goods at all. Honestly, on a pay-for-work basis, we should be paying the robot!

If it bothers you that the worker collects dividends even when he’s not working—why doesn’t it bother you that shareholders do exactly the same thing? By definition, a shareholder is paid according to what they own, not what they do. All this reform would do is make workers into owners.

If you justify the shareholder’s wealth by his past labor, again you can do exactly the same to justify worker shares. (And as I said above, if you’re worried about the moral hazard of workers collecting shares and leaving, you should worry just as much about golden parachutes.)

You can even justify a basic income this way: You paid taxes so that you could live in a society that would protect you from losing your livelihood—and if you’re just starting out, your parents paid those taxes and you will soon enough. Theoretically there could be “welfare queens” who live their whole lives on the basic income, but empirical data shows that very few people actually want to do this, and when given opportunities most people try to find work. Indeed, even those who don’t, rarely seem to be motivated by greed (even though, capitalists tell us, “greed is good”); instead they seem to be de-motivated by learned helplessness after trying and failing for so long. They don’t actually want to sit on the couch all day and collect welfare payments; they simply don’t see how they can compete in the modern economy well enough to actually make a living from work.

One thing is certain: We need to detach income from labor. As a society we need to get over the idea that a human being’s worth is decided by the amount of work they do for corporations. We need to get over the idea that our purpose in life is a job, a career, in which our lives are defined by the work we do that can be neatly monetized. (I admit, I suffer from the same cultural blindness at times, feeling like a failure because I can’t secure the high-paying and prestigious employment I want. I feel this clear sense that my society does not value me because I am not making money, and it damages my ability to value myself.)

As robots do more and more of our work, we will need to redefine the way we live by something else, like play, or creativity, or love, or compassion. We will need to learn to see ourselves as valuable even if nothing we do ever sells for a penny to anyone else.

A basic income can help us do that; it can redefine our sense of what it means to earn money. Instead of the default being that you receive nothing because you are worthless unless you work, the default is that you receive enough to live on because you are a human being of dignity and a citizen. This is already the experience of people who have substantial amounts of capital income; they can fall back on their dividends if they ever can’t or don’t want to find employment. A basic income would turn us all into capital owners, shareholders in the centuries of established capital that has been built by our forebears in the form of roads, schools, factories, research labs, cars, airplanes, satellites, and yes—robots.

The winner-takes-all effect

JDN 2457054 PST 14:06.

As I write there is some sort of mariachi band playing on my front lawn. It is actually rather odd that I have a front lawn, since my apartment is set back from the road; yet there is the patch of grass, and there is the band playing upon it. This sort of thing is part of the excitement of living in a large city (and Long Beach would seem like a large city were it not right next to the sprawling immensity that is Los Angeles—there are more people in Long Beach than in Cleveland, but there are more people in greater Los Angeles than in Sweden); with a certain critical mass of human beings comes unexpected pieces of culture.

The fact that people agglomerate in this way is actually relevant to today’s topic, which is what I will call the winner-takes-all effect. I actually just finished reading a book called The Winner-Take-All Society, which is particularly horrifying to read because it came out in 1996. That’s almost twenty years ago, and things were already bad; and since then everything it describes has only gotten worse.

What is the winner-takes-all effect? It is the simple fact that in competitive capitalist markets, a small difference in quality can yield an enormous difference in return. The third most popular soda drink company probably still makes drinks that are pretty good, but do you have any idea what it is? There’s Coke, there’s Pepsi, and then there’s… uh… Dr. Pepper, apparently! But I didn’t know that before today and I bet you didn’t either. Now think about what it must be like to be the 15th most popular soda drink company, or the 37th. That’s the winner-takes-all effect.

I don’t generally follow football, but since tomorrow is the Super Bowl I feel some obligation to use that example as well. The highest-paid quarterback is Russell Wilson of the Seattle Seahawks, who is signing onto a five-year contract worth $110 million ($22 million a year). In annual income that will make him pass Jay Cutler of the Chicago Bears who has a seven-year contract worth $127 million ($18.5 million a year). This shift may have something to do with the fact that the Seahawks are in the Super Bowl this year and the Bears are not (they haven’t since 2007). Now consider what life is like for most football players; the median income of football players is most likely zero (at least as far as football-related income), and the median income of NFL players—the cream of the crop already—is $770,000; that’s still very good money of course (more than Krugman makes, actually! But he could make more, if he were willing to sell out to Wall Street), but it’s barely 1/30 of what Wilson is going to be making. To make that million-dollar salary, you need to be the best, of the best, of the best (sir!). That’s the winner-takes-all effect.

To go back to the example of cities, it is for similar reasons that the largest cities (New York, Los Angeles, London, Tokyo, Shanghai, Hong Kong, Delhi) become packed with tens of millions of people while others (Long Beach, Ann Arbor, Cleveland) get hundreds of thousands and most (Petoskey, Ketchikan, Heber City, and hundreds of others you’ve never heard of) get only a few thousand. Beyond that there are thousands of tiny little hamlets that many don’t even consider cities. The median city probably has about 10,000 people in it, and that only because we’d stop calling it a city if it fell below 1,000. If we include every tiny little village, the median town size is probably about 20 people. Meanwhile the largest city in the world is Tokyo, with a greater metropolitan area that holds almost 38 million people—or to put it another way almost exactly as many people as California. Huh, LA doesn’t seem so big now does it? How big is a typical town? Well, that’s the thing about this sort of power-law distribution; the concept of “typical” or “average” doesn’t really apply anymore. Each little piece of the distribution has basically the same shape as the whole distribution, so there isn’t a “typical” size or scale. That’s the winner-takes-all effect.

As they freely admit in the book, it isn’t literally that a single winner takes everything. That is the theoretical maximum level of wealth inequality, and fortunately no society has ever quite reached it. The closest we get in today’s society is probably Saudi Arabia, which recently lost its king—and yes I do mean king in the fullest sense of the word, a man of virtually unlimited riches and near-absolute power. His net wealth was estimated at $18 billion, which frankly sounds low; still even if that’s half the true amount it’s oddly comforting to know that he is still not quite as rich as Bill Gates ($78 billion), who earned his wealth at least semi-legitimately in a basically free society. Say what you will about intellectual property rents and market manipulation—and you know I do—but they are worlds away from what Abdullah’s family did, which was literally and directly robbed from millions of people by the power of the sword. Mostly he just inherited all that, and he did implement some minor reforms, but make no mistake: He was ruthless and by no means willing to give up his absolute power—he beheaded dozens of political dissidents, for example. Saudi Arabia does spread their wealth around a little, such that basically no one is below the UN poverty lines of $1.25 and $2 per day, but about a fourth of the population is below the national poverty line—which is just about the same distribution of wealth as what we have in the US, which actually makes me wonder just how free and legitimate our markets really are.

The winner-takes-all effect would really be more accurately described as the “top small fraction takes the vast majority” effect, but that isn’t nearly as catchy, now is it?

There are several different causes that can all lead to this same result. In the book, Robert Frank and Philip Cook argue that we should not attribute the cause to market manipulation, but in fact to the natural functioning of competitive markets. There’s something to be said for this—I used to buy the whole idea that competitive markets are the best, but increasingly I’ve been seeing ways that less competitive markets can make better overall outcomes.

Where they lose me is in arguing that the skyrocketing compensation packages for CEOs are due to their superior performance, and corporations are just being rational in competing for the best CEOs. If that were true, we wouldn’t find that the rank correlation between the CEO’s pay and the company’s stock performance is statistically indistinguishable from zero. Actually even a small positive correlation wouldn’t prove that the CEOs are actually performing well; it could just be that companies that perform well are willing to pay their CEOs more—and stock option compensation will do this automatically. But in fact the correlation is so tiny as to be negligible; corporations would be better off hiring a random person off the street and paying them $50,000 for all the CEO does for their stock performance. If you adjust for the size of the company, you find that having a higher-paid CEO is positively related to performance for small startups, but negatively correlated for large well-established corporations. No, clearly there’s something going on here besides competitive pay for high performance—corruption comes to mind, which you’ll remember was the subject of my master’s thesis.

But in some cases there isn’t any apparent corruption, and yet we still see these enormously unequal distributions of income. Another good example of this is the publishing industry, in which J.K. Rowling can make over $1 billion (she donated enough to charity to officially lose her billionaire status) but most authors make little or nothing, particularly those who can’t get published in the first place. I have no reason to believe that J.K. Rowling acquired this massive wealth by corruption; she just sold an awful lot of booksover 100 million of the first Harry Potter book alone.

But why would she be able to sell 100 million while thousands of authors write books that are probably just as good or nearly so make nothing? Am I just bitter and envious, as Mitt Romney would say? Is J.K. Rowling actually a million times as good an author as I am?

Obviously not, right? She may be better, but she’s not that much better. So how is it that she ends up making a million times as much as I do from writing? It feels like squaring the circle: How can markets be efficient and competitive, yet some people are being paid millions of times as others despite being only slightly more productive?

The answer is simple but enormously powerful: positive feedback.Once you start doing well, it’s easier to do better. You have what economists call an economy of scale. The first 10,000 books sold is the hardest; then the next 10,000 is a little easier; the next 10,000 a little easier still. In fact I suspect that in many cases the first 10% growth is harder than the second 10% growth and so on—which is actually a much stronger claim. For my sales to grow 10% I’d need to add like 20 people. For J.K. Rowling’s sales to grow 10% she’d need to add 10 million. Yet it might actually be easier for J.K. Rowling to add 10 million than for me to add 20. If not, it isn’t much harder. Suppose we tried by just sending out enticing tweets. I have about 100 Twitter followers, so I’d need 0.2 sales per follower; she has about 4 million, so she’d need an average of 2.5 sales per follower. That’s an advantage for me, percentage-wise—but if we have the same uptake rate I sell 20 books and she sells 800,000.

If you have only a handful of book sales like I do, those sales are static; but once you cross that line into millions of sales, it’s easy for that to spread into tens or even hundreds of millions. In the particular case of books, this is because it spreads by word-of-mouth; say each person who reads a book recommends it to 10 friends, and you only read a book if at least 2 of your friends recommended it. In a city of 100,000 people, if you start with 50 people reading it, odds are that most of those people don’t have friends that overlap and so you stop at 50. But if you start at 50,000, there is bound to be a great deal of overlap; so then that 50,000 recruits another 10,000, then another 10,000, and pretty soon the whole 100,000 have read it. In this case we have what are called network externalitiesyou’re more likely to read a book if your friends have read it, so the more people there are who have read it, the more people there are who want to read it. There’s a very similar effect at work in social networks; why does everyone still use Facebook, even though it’s actually pretty awful? Because everyone uses Facebook. Less important than the quality of the software platform (Google Plus is better, and there are some third-party networks that are likely better still) is the fact that all your friends and family are on it. We all use Facebook because we all use Facebook? We all read Harry Potter books because we all read Harry Potter books? The first rule of tautology club is…

Languages are also like this, which is why I can write this post in English and yet people can still read it around the world. English is the winner of the language competition (we call it the lingua franca, as weird as that is—French is not the lingua franca anymore). The losers are those hundreds of New Guinean languages you’ve never heard of, many of which are dying. And their distribution obeys, once again, a power-law. (Individual words actually obey a power-law as well, which makes this whole fractal business delightfully ever more so.)
Network externalities are not the only way that the winner-takes-all effect can occur, though I think it is the most common. You can also have economies of scale from the supply side, particularly in the case of information: Recording a song is a lot of time and effort, but once you record a song, it’s trivial to make more copies of it. So that first recording costs a great deal, while every subsequent recording costs next to nothing. This is probably also at work in the case of J.K. Rowling and the NFL; the two phenomena are by no means mutually exclusive. But clearly the sizes of cities are due to network externalities: It’s quite expensive to live in a big city—no supply-side economy of scale—but you want to live in a city where other people live because that’s where friends and family and opportunities are.

The most worrisome kind of winner-takes-all effect is what Frank and Cook call deep pockets: Once you have concentration of wealth in a few hands, those few individuals can now choose their own winners in a much more literal sense: the rich can commission works of art from their favorite artists, exacerbating the inequality among artists; worse yet they can use their money to influence politicians (as the Kochs are planning on spending $900 million—$3 for every person in America—to do in 2016) and exacerbate the inequality in the whole system. That gives us even more positive feedback on top of all the other positive feedbacks.

Sure enough, if you run the standard neoclassical economic models of competition and just insert the assumption of economies of scale, the result is concentration of wealth—in fact, if nothing about the rules prevents it, the result is a complete monopoly. Nor is this result in any sense economically efficient; it’s just what naturally happens in the presence of economies of scale.

Frank and Cook seem most concerned about the fact that these winner-take-all incomes will tend to push too many people to seek those careers, leaving millions of would-be artists, musicians and quarterbacks with dashed dreams when they might have been perfectly happy as electrical engineers or high school teachers. While this may be true—next week I’ll go into detail about prospect theory and why human beings are terrible at making judgments based on probability—it isn’t really what I’m most concerned about. For all the cost of frustrated ambition there is also a good deal of benefit; striving for greatness does not just make the world better if we succeed, it can make ourselves better even if we fail. I’d strongly encourage people to have backup plans; but I’m not going to tell people to stop painting, singing, writing, or playing football just because they’re unlikely to make a living at it. The one concern I do have is that the competition is so fierce that we are pressured to go all in, to not have backup plans, to use performance-enhancing drugs—they may carry awful risks, but they also work. And it’s probably true, actually, that you’re a bit more likely to make it all the way to the top if you don’t have a backup plan. You’re also vastly more likely to end up at the bottom. Is raising your probability of being a bestselling author from 0.00011% to 0.00012% worth giving up all other career options? Skipping chemistry class to practice football may improve your chances of being an NFL quarterback from 0.000013% to 0.000014%, but it will also drop your chances of being a chemical engineer from 95% (a degree in chemical engineering almost guarantees you a job eventually) to more like 5% (it’s hard to get a degree when you flunk all your classes).

Frank and Cook offer a solution that I think is basically right; they call it positional arms control agreements. By analogy with arms control agreements between nations—and what is war, if not the ultimate winner-takes-all contest?—they propose that we use taxation and regulation policy to provide incentives to make people compete less fiercely for the top positions. Some of these we already do: Performance-enhancing drugs are banned in professional sports, for instance. Even where there are no regulations, we can use social norms: That’s why it’s actually a good thing that your parents rarely support your decision to drop out of school and become a movie star.

That’s yet another reason why progressive taxation is a good idea, as if we needed another; by paring down those top incomes it makes the prospect of winning big less enticing. If NFL quarterbacks only made 10 times what chemical engineers make instead of 300 times, people would be a lot more hesitant to give up on chemical engineering to become a quarterback. If top Wall Street executives only made 50 times what normal people make instead of 5000, people with physics degrees might go back to actually being physicists instead of speculating on stock markets.

There is one case where we might not want fewer people to try, and that is entrepreneurship. Most startups fail, and only a handful go on to make mind-bogglingly huge amounts of money (often for no apparent reason, like the Snuggie and Flappy Bird), yet entrepreneurship is what drives the dynamism of a capitalist economy. We need people to start new businesses, and right now they do that mainly because of a tiny chance of a huge benefit. Yet we don’t want them to be too unrealistic in their expectations: Entrepreneurs are much more optimistic than the general population, but the most successful entrepreneurs are a bit less optimistic than other entrepreneurs. The most successful strategy is to be optimistic but realistic; this outperforms both unrealistic optimism and pessimism. That seems pretty intuitive; you have to be confident you’ll succeed, but you can’t be totally delusional. Yet it’s precisely the realistic optimists who are most likely to be disincentivized by a reduction in the top prizes.

Here’s my solution: Let’s change it from a tiny change of a huge benefit to a large chance of a moderately large benefit. Let’s reward entrepreneurs for trying—with standards for what constitutes a really serious, good attempt rather than something frivolous that was guaranteed to fail. Use part of the funds from the progressive tax as a fund for angel grants, provided to a large number of the most promising entrepreneurs. It can’t be a million-dollar prize for the top 100. It needs to be more like a $50,000 prize for the top 100,000 (which would cost $5 billion a year, affordable for the US government). It should be paid at the proposal phase; the top 100,000 business plans receive the funding and are under no obligation to repay it. It has to be enough money that someone can rationally commit themselves to years of dedicated work without throwing themselves into poverty, and it has to be confirmed money so that they don’t have to worry about throwing themselves into debt. As for the upper limit, it only needs to be small enough that there is still an incentive for the business to succeed; but even with a 99% tax Mark Zuckerberg would still be a millionaire, so the rewards for success are high indeed.

The good news is that we actually have such a system to some extent. For research scientists rather than entrepreneurs, NSF grants are pretty close to what I have in mind, but at present they are a bit too competitive: 8,000 research grants with a median of $130,000 each and a 20% acceptance rate isn’t quite enough people—the acceptance rate should be higher, since most of these proposals are quite worthy. Still, it’s close, and definitely a much better incentive system than what we have for entrepreneurs; there are almost 12 million entrepreneurs in the United States, starting 6 million businesses a year, 75% of which fail before they can return their venture capital. Those that succeed have incomes higher than the general population, with a median income of around $70,000 per year, but most of this is accounted for by the fact that entrepreneurs are more educated and talented than the general population. Once you factor that in, successful entrepreneurs have about 50% more income on average, but their standard deviation of income is also 60% higher—so some are getting a lot and some are getting very little. Since 75% fail, we’re talking about a 25% chance of entering an income distribution that’s higher on average but much more variable, and a 75% chance of going through a period with little or no income at all—is it worth it? Maybe, maybe not. But if you could get a guaranteed $50,000 for having a good idea—and let me be clear, only serious proposals that have a good chance of success should qualify—that deal sounds an awful lot better.