Aug 27 JDN 2460184
In last week’s post I talked about how posters for shows at the Fringe seem to be attention-grabbing but almost utterly devoid of useful information.
This brings to mind another sort of content that also fits that description: political speeches.
While there are some exceptions—including in fact some of the greatest political speeches ever made, such as Martin Luther King’s “I have a dream” or Dwight Eisenhower’s “Cross of Iron”—on the whole, most political speeches seem to be incredibly vacuous.
Each country probably has its own unique flavor of vacuousness, but in the US they talk about motherhood, and apple pie, and American exceptionalism. “I love my great country, we are an amazing country, I’m so proud to live here” is basically the extent of the information conveyed within what could well be a full hour-long oration.
This raises a question: Why? Why don’t political speeches typically contain useful information?
It’s not that there’s no useful information to be conveyed: There are all sorts of things that people would like to know about a political candidate, including how honest they are, how competent they are, and the whole range of policies they intend to support or oppose on a variety of issues.
But most of what you’d like to know about a candidate actually comes in one of two varieties: Cheap talk, or controversy.
Cheap talk is the part related to being honest and competent. Basically every voter wants candidates who are honest and competent, and we know all too well that not all candidates qualify. The problem is, how do they show that they are honest and competent? They could simply assert it, but that’s basically meaningless—anybody could assert it. In fact, Donald Trump is the candidate who leaps to mind as the most eager to frequently assert his own honesty and competence, and also the most successful candidate in at least my lifetime who seems to utterly and totally lack anything resembling these qualities.
So unless you are clever enough to find ways to demonstrate your honesty and competence, you’re really not accomplishing anything by asserting it. Most people simply won’t believe you, and they’re right not to. So it doesn’t make much sense to spend a lot of effort trying to make such assertions.
Alternatively, you could try to talk about policy, say what you would like to do regarding climate change, the budget, or the military, or the healthcare system, or any of dozens of other political questions. That would absolutely be useful information for voters, and it isn’t just cheap talk, because different candidates and voters do intend different things and voters would like to know which ones are which.
The problem, then, is that it’s controversial. Not everyone is going to agree with your particular take on any given political issue—even within your own party there is bound to be substantial disagreement.
If enough voters were sufficiently rational about this, and could coolly evaluate a candidate’s policies, accepting the pros and cons, then it would still make sense to deliver this information. I for one would rather vote for someone I know agrees with me 90% of the time than someone who won’t even tell me what they intend to do while in office.
But in fact most voters are not sufficiently rational about this. Voters react much more strongly to negative information than positive information: A candidate you agree with 9 times out of 10 can still make you utterly outraged by their stance on issue number 10. This is a specific form of the more general phenomenon of negativity bias: Psychologically, people just react a lot more strongly to bad things than to good things. Negativity bias has strong effects on how people vote, especially young people.
Rather than a cool-headed, rational assessment of pros and cons, most voters base their decision on deal-breakers: “I could never vote for a Republican” or “I could never vote for someone who wants to cut the military”. Only after they’ve excluded a large portion of candidates based on these heuristics do they even try to look closer at the detailed differences between candidates.
This means that, if you are a candidate, your best option is to avoid offering any deal-breakers. You want to say things that almost nobody will strongly disagree with—because any strong disagreement could be someone’s deal-breaker and thereby hurt your poll numbers.
And what’s the best way to not say anything that will offend or annoy anyone? Not say anything at all. Campaign managers basically need to Mirandize their candidates: You have the right to remain silent. Anything you say can and will be used against you in the court of public opinion.
But in fact you can’t literally remain silent—when running for office, you are expected to make a lot of speeches. So you do the next best thing: You say a lot of words, but convey very little meaning. You say things like “America is great” and “I love apple pie” and “Moms are heroes” that, while utterly vapid, are very unlikely to make anyone particularly angry at you or be any voter’s deal-breaker.
And then we get into a Nash equilibrium where everyone is talking like this, nobody is saying anything, and political speeches become entirely devoid of useful content.
What can we as voters do about this? Individually, perhaps nothing. Collectively, literally everything.
If we could somehow shift the equilibrium so that candidates who are brave enough to make substantive, controversial claims get rewarded for it—even when we don’t entirely agree with them—while those who continue to recite insipid nonsense are punished, then candidates will absolutely change how they speak.
But this would require a lot of people to change, more or less all at once. A sufficiently large critical mass of voters would need to be willing to support candidates specifically because they made detailed policy proposals, even if we didn’t particularly like those policy proposals.
Obviously, if their policy proposals were terrible, we’d have good reason to reject them; but for this to work, we need to be willing to support a lot of things that are just… kind of okay. Because it’s vanishingly unlikely that the first candidates who are brave enough to say what they intend will also be ones whose intentions we entirely agree with. We need to set some kind of threshold of minimum agreement, and reward anyone who exceeds it. We need to ask ourselves if our deal-breakers really need to be deal-breakers.